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Apple - Case Study Example

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Apple

The consumers of Apple all over the world are highly gadget friendly in nature and they loves to explore the latest innovative features, that are provided by Apple products, even if that means availing the product at a high price. Answer 2 In the first case the company is required to develop or enhance its communication strategy with the consumers. Strategies to develop marketing communication happen to alter from company to company depending on differences in marketing and budget objectives. Different tools related to enhanced marketing communications related to advertising, conducting public relations campaigning, marketing through internet medium and also in rendering sales promotions in the form of discounts and rebates as displayed under would contribute in attracting and sustaining the consumers (Belch and Belch, 2003, p.16). Figure 1 (Belch and Belch, 2003, p.16) The second theoretical model relates to the mode of enhancement of relationships with the consumer force. Building of effective relationship with the consumers through addressing queries both before and after sales and rendering proper services happens to enhance the psychological and emotional involvement of the consumer to the brand. This sense of gratitude to the favour obtained reciprocates the consumer’s intention to repurchase and thereby develops a long term relationship as reflected below (Palmatier, 2008, p.27). Figure 2 (Palmatier, 2008, p.27) Answer 3 Product: The product offering of the company comprises of a highly diversified product portfolio comprising of Apple Mac, IPod, I phones, I pads etc. Talking in these lines, it can be said that the company also offers an array of services that are complementing in nature to the products of the company [Apple, 2012, p.2]. Place: The products of the company are highly distributed in multiple markets around the world because of the global customer base of Apple. Promotion: Since, Apple is a widely popular brand in the market, it can be said that the products of the company is sold on the demand created by its brand value. The promotion efforts of the company mainly comprises of the factors of providing online promotions through the company’s website as well as YouTube awareness videos. The company also uses the traditional marketing channels to communicate the values and features of its products to consumers around the globe. Price: The products of Apple are high on quality and innovative features. As a matter of fact, it can be said that the company products are labeled at a premium price, in an effort to cover up the high costs of innovations that are necessary in technology products for the purpose of gaining competitive advantage. Answer 4 The 2001 period was considered critical enough for Apple Inc owing to the emergence of global recession. The sales of the company had drastically fallen from $8 billion a year earlier to only $5.7 billion. Moreover the company had also incurred a huge loss of $344 million with sales and gross margins collapsing drastically in many regions. The company was required to revamp its product architecture through the mode of extensive product development and expansion activities along its different portfolios to return to the growth stage of the product cycle. Secondly the company was also required to enhance its market penetration activities through the use of discounts and promotions to attract the consumers. Answer 5 The risk of new entrants: It is not easy for the new entrants to gain market share. The consumers in this industry like to stick with the existing brands even if the prices of the products are a touched ...Show more

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The products of the company being high on quality as well as innovative features are highly demanded by consumers of all age and sex.
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