There is the need to highlight the communication measure applied to maintain the market share witnessed over the century and ensure a customer retention and satisfaction as compared to competitors. With variable communication channels developed in the society, including the social networking system, the presentation to deliver an informed clientele would ensure Thomas Pink remains favourable in the UK market. This paper analyzes the fundamental communication channels that have been developed by Thomas Pink to retain and find new customers, who are more informed on their products. Introduction The UK market is growing increasingly in favour of new commodities. The favour has been subjected on the marketers’ ability to apply a communication measure that would adopt the best strategy to communicate to the majority of the clients. The uses of traditional methods have been replaced by the growing technologically advanced systems. The increasing UK market has adopted communication means like the social networking systems that are incorporated in the completion of daily activities. Thomas Pink has been one company that has showed their ability to favour progress as they apply modernized operation trends, to maintain a high quality service. Communication is a measure used to relay messages and share methods needed to attain progress as the company ensures the mission and objectives are met. Although the traditional communication channels had been tested to be successful, Thomas Pink has adopted contemporary communication channels to lead to the goal achievement and progress. Company Background The company witnesses the history from the works of Mr Pink, an 18th century designer who tailored a remarkable hunting coat (Synovate Retail Performance, 2008). The pink coat’s design had been unique and involved intricate designs that promised the birth of the famous company, to be witnessed in the modern day century. Thomas Pink’s foundation in the creation of the company in 1984 grew to be recognised as part of Moet Hennessy-Luis Vuilton (LVMH) group (Synovate Retail Performance, 2008). The provision to join LVMH had been initiated in 1999 when they had bought an outstanding portion in the business. Thomas pin has since grown to emerge as a leading retail clothing store in the UK and Ireland with stores amounting to over 20 outlets. The company has ever since emerged as an outstanding British company identified through the shirt making tradition with the quality luxurious brand. The British company has gained international growth in establishing outlets in Paris and famous US cities. The most outstanding reports of the growth recorded have been in 16.5 billion turnovers with the recruitment of a record employee number of 71,000 (Synovate Retail Performance, 2008). The company has included famous brands in their stock including Zenith, Krug, Hennessy and other recognized brands. The company stocks affordable attire from shirt, tie and accessories and finds concrete establishment in the UK. The retail shops are located from London to New York in Madison Avenue where the brand has been established as a leading retail shirt shop. The other provision established by the company had been in the set up of an exclusive women’s store Pink Woman located in Sloane St. Knightsbridge (Synovate Retail Performance, 2008). The reputation of the retail outlet has been boosted in the exemplary fabric choice and
Name Professor Course Date Thomas Pink Company’s Communication Strategy in the UK Abstract Thomas Pink is a retail organization that offers a wider range of clothes for all the demographic (Thomas Pink, 2012). The company operates retail outlets in principal cities and towns across the world and Europe…
The drug also aids in treating related acute and chronic medical conditions. In 2007, the company attained sales accumulating to $25 billion (Daniel 34). This was as a result of the vast experiences injected into the company’s marketing strategies by Barbara Printup.
Market review about the laptop market along with the market review of Apple and Dell has been provided to determine the value of each brand. The literature review talks about the research done on marketing communication strategy and integrated communication mix followed with an analysis and discussion on the same.
This concept emphasizes upon the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers. Major components of Integrated Marketing Communications include personal selling, direct marketing, advertising, public relations, publicity etc.
Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to UK market.
Recommendations 13 References 15 Appendix 18 1.0 Executive summary The report is comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and introduction of new products are the two key strategies for increasing market share.
e denim became unfashionable in the 90s but mainly due to the “Jeremy Clarkson effect” or the perception that the brand is geared towards the middle aged male (Benady 2005). Levis has initiated an aggressive advertising strategy targeted at the male youth market under the
ective of this paper is to look into the key drivers of change in the communications industry in UK, how the four industries compare in terms of attractiveness and the strategy Vodafone should use in order to achieve its goal of being the leader in the industry.
One aspect of communicating the brand involves applying an integrated communication strategy. The strategy focuses on items that define the company and using the features to reach out to the target population.
18 pages (4500 words)Essay
Get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Didn't find an essay?
Contact us via Live Chat, call us at +16312120006or send an email to email@example.com