Kids And Cell Phones - Essay Example


Extract of sample
Kids And Cell Phones

Evaluating the scenario from her point of view, the following repercussions are to be expected:
(1) The cell phone is not bought:
Pros: The beneficiary sees no advantage if the cell phone is not purchased since she would continue to be an outcast.
Cons: She would continue to feel bad as an outcast and could potentially affect her academic performance in terms of low morale.
(2) Purchase the cell phone
Pros: She would be extremely happy; she would be considered ‘in’ and not an outcast and could actually improve her academic performance for being grateful that the cell phone was purchased for her.
Cons: She might spend too much time using her cell phone that her grades might be jeopardized.
The third player is the facilitator. A marketing facilitator is defined as “someone who helps out in a …transaction but owes no responsibilities to the buyer, the seller, the lender, or the borrower” (Facilitator, 2012, p. 1). In this particular scenario, a facilitator is the external provider of cell phones. The objective of the facilitator, as the term suggests, is to facilitate the purchase transaction and to generate profits. As such, from a marketing perspective, it would be to the best interest of the facilitator to recommend that a cell phone is purchased for the 13-year old child.
Finally, the accommodator, just like the facilitator, is an external party (Accommodator, n.d.) but could accommodate the request of the child, which was to have unlimited text messaging. ...
Download paper


The paper "Kids And Cell Phones" focuses on the question of buying a cell phone to teens. It was disclosed that there are four players in this situation: a decision maker, a beneficiary, a facilitator, and an accommodator, so the paper analyzes this problem from the marketing perspective…
Author : frederick21
Download 1

Related Essays

Consumer Buying Behaviour
Therefore, this assumption challenges the thought of an international consumer culture with homogenised consumer sectors as well as customs, by declaring that those expenditure practices are shaped by the local outlines within which they take place (Bond et al, 2004, p. 33). Youth forms one of the biggest markets around the globe for cell phones, with more than 201 million subscribers between 18 to 25 years of age. Cell phones have appeared as signs of customer revolution, turning into a necessary product and having ‘ubiquitous’ part in the expanding retail landscape. The term customer...
12 pages (3012 words) Literature review
Marketing Management:Kids Inspire Charity Organisation of U.K.
The research includes the use of the Kids Inspire Charity Organisation of U.K.’s company website to locate and persuade current and prospective donors, sponsors, philanthropists, and other caring individuals and organizations to financially aid the Kids Inspire Charity Organisation of U.K. fulfill its significant task of helping the disadvantaged and unfortunate children of the United Kingdom become contributing members of United Kingdom society. The research includes a study of the current Essex County political atmosphere in terms of improvement of the life of the disadvantaged and...
11 pages (2761 words) Essay
Marketers and the child consumer
The paper tells that marketing to children has been of immense interest to marketers in recent times. Marketers use advertising to inform, communicate, persuade, entertain, and sell to the viewer. Children have become attractive markets not only because they can influence their parents’ purchase decision but also because they have their own income through jobs or allowances from parents. Their immense purchasing power has tempted the marketers to exploit the situation. Besides, certain characteristics such as repetition, branded characters, celebrity endorsements, and interesting production...
38 pages (9538 words) Thesis
Developing IMC plan for Tween Mobile phone
For the last two years, this young company, which has the credit of designing some of the most innovative applications in the mobile industry, was experiencing a dearth in the sales of its products. Further analysis revealed that the sales of the company depreciated as a direct response to the saturation of the adult mobile users while the market for new mobile applications is increasing exponentially due to the emergence of a new category of young consumers. This led to the company feeling the need to design a new marketing communication plan which will increasingly focus on the various...
18 pages (4518 words) Essay
Ethical Marketing: "Are Marketers to Blame for Fat Kids?"
So parents should try to protect their children’s from having unhealthy food (Janssen I Craig, 2004). 1.1 Influence of parents Parents have vast influence on the diet of children. They are the one who shape their diet, because a child firstly learns to eat from home. Parents have more effect on the child’s diet rather than the marketers. It is believed that marketing of food contributes to the rising level of obesity in children’s, which is partly true. Obesity prevention mostly starts at school life of a child. First years of life that is from a child age to adult age, requires...
4 pages (1004 words) Essay
How Does Individualism-Collectivism Influence the Sales of Mobile Phones in China
Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams and prioritise the team’s goal before their individual goals (Aldulaimi & Zedan, 2012). It is in this context that marketing strategies are designed based on the culture of a country where the product is to be positioned. Hence, collectivism culture of a target market can be effective for marketing brand with names which are preferred more than the product itself. Consumers who consider other’s opinion to rely on a product can be influenced by the collective marketing...
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!