This situation analysis has been assessed and promulgated customised strategy under the “Global Marketing Strategies”. We have collected data relating to the Saudi woman and their frequency of visiting particular band irrespective local or international, and also Saudi market itself to harness what are the marketing mix positioning and strategy practiced in domestic shape. We have observed and analyzed different global marketing strategies which can help us to identify the gap in current strategy of retail mix in Saudi Arabia under current Global market strategies. This paper has dissected all the elements to identify this point in final state by breaking them in questionnaire. This fact based analysis will help to understand the upcoming competitive era with specified factors identified to contribute in greater extent to promulgate strategies for retail industry in Saudi Arabia. Research Word: Retail Industry, Retail marketing mix, Saudi franchised international brand, Global marketing strategy. 1. Introduction Saudi Arabia is getting very competition intense economy where most of the international brands are interested to invest and derive good revenue from the strength of local purchasing power. Many international events in Saudi Kingdom are now approaching for the foreign investment and it is arranging many exhibitions. Main area where most industry is developing for foreign trade in Dahahran, Jedda and Riyadh. In these are apparel having a important space. Diagram: Significance/ Capacity of venue From this chart we can see what are the factor’s that the Saudi woman considers for the purchasing of any clothing in retail stores. From this analysis and form the global growth of 15% for the retail fashion industry. In this point the strategy which is highly depending on the marketing mix composed of people, place, product and promotion varies significantly and contributed widely in business profitability. Ongoing brand consciousness and the strong purchasing power we can see that the international incentives to invest in the Kingdom of Saudi Arabia. Based on this potentiality of this industry more research, information and facilitation form the government has to plan for the local retail store so that they can compete and survive with global competition. Eventually the local store can keep the customer demand in more customized way, but the fact is the taste ans culture is getting more global than particular land. We have summarized some research to support our existing research that we can continue the quantitative research based on this base of qualitative or exploratory research made by Amani Aqeel in 2012. Saudi women’s purchase intention from the total sample of 20 customers shows the figure above to prove the factors and their intensity. These summary reports can help us to pursue the further research in greater details of qualitative and quantitative extent. 2. Research aim-(Given/ Made by customer) 3. Research Objective-(Given/Made by customer) 4. Literature Review- 2 pages Since 1853 , Levi Strauss used to believe as one of the most popular international fashion retailers all over the world. Upon continuing their operation after long years of time worldwide they have started their strategy to make standardization practice to meet the goal of meeting economies of scale and core
Table of Index ABSTRACT-1page 1. Introduction -2 pages 2. Research aim-1 (Given) 3. Research objectives-1(Given) 4. Literature Review-2 pages 5. Research Methodology-3 pages 6. Findings & Analysis a. Quantitative Finding & Analysis-2 pages b. Qualitative Finding & Analysis-2 pages 7…
This academic proposal is being carried out to identify the most significant motivators of young adults in the UK fashion industry and the development of an effective model to capture the market of young adults, to study an important component of the fashion industry which has not been given the attention it deserves in the past.
Fashion Industry Overview 4
The UK fashion industry 4
Facts and Figures of the UK fashion industry 6
Research objectives 7
Motivation for research 7
Literature Review 8
Motivation for Research 11
Consumers in the UK and their needs 12
The aims of this particular study is to examine the marketing trends in fashion among Chinese consumers and the acceptance of international brands, specifically with a focus on Europe, among Chinese consumers; to define the difference between fast fashion trends and high quality luxury items and to observe the Generation Y trends, attitudes and behaviors to international brands, as opposed to national labeling.
UK experienced high unemployment rate since the effects of recession resulted in retrenchments, low demand for products and services, low money supply, stricter borrowing terms and conditions, and relatively low purchasing power due to inflation. Fortunately, the prices of clothing remained low due to thousands of alternative sources of clothing with low cost.
The findings of this research will provide insight of marketing strategies for their products, the major cultural factors that affect their marketing strategies and how they deal with these issues, explain if the company consider culture a challenge for them and how do they overcome this challenge, demonstrate the important factors which results in successful international marketing
Sign Posting: 10 1.9. Summary: 11 Chapter 2: 13 2.0. Literature review 13 2.2. Globalisation 13 2.3. Role of global marketing strategies in developing global brands 16 2.4. Advancement in technology 17 2.5. Development of global brands 20 2.6. Influence of global brands on consumers’ purchasing decisions 21 2.8.
35 Methodology 36 Secondary Research 36 Overall Approach to Research 37 Findings & Analysis 37 Discussion 46 Conclusion 51 Bibliography 53 Abstract There is large amount of academic literature on the impact of globalization on the media however; the fluid nature of globalization and how to actually define it may create challenges in evaluating any such impact.
This is because brands materialize global standards of living and mean differently to different cultural groups. However, if brands or marketers lack sensitivity to the complexity of cultural identity formation, the ideas and meanings conveyed by the brand can have detrimental effects on consumer self-evaluation and well-being (Kipnis et al, 2013).
The dissertation not only portrays the overview of international and American clothing industries but also studies that what is international outsourcing and how can it make some impacts on the industries. Moreover, the dissertation specifically explores different aspects of American clothing industry and studies the impact of international outsourcing.
Strong brands are those brands which are able to create successful and long lasting relationship with customers. In this era of globalisation, consumers’ perceptions seem to be changing. Global brands have become centre of attraction for many consumers and companies, as it provides extra value to both parties.
56 pages (14000 words)Dissertation
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