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effects of franchised and international fashion stores on local clothing retailing and its relation to global marketing stratgie - Dissertation Example
Author : delmer52
Pages 13 (3263 words)
Table of Index ABSTRACT-1page 1. Introduction -2 pages 2. Research aim-1 (Given) 3. Research objectives-1(Given) 4. Literature Review-2 pages 5. Research Methodology-3 pages 6. Findings & Analysis a. Quantitative Finding & Analysis-2 pages b. Qualitative Finding & Analysis-2 pages 7…
This situation analysis has been assessed and promulgated customised strategy under the “Global Marketing Strategies”. We have collected data relating to the Saudi woman and their frequency of visiting particular band irrespective local or international, and also Saudi market itself to harness what are the marketing mix positioning and strategy practiced in domestic shape. We have observed and analyzed different global marketing strategies which can help us to identify the gap in current strategy of retail mix in Saudi Arabia under current Global market strategies. This paper has dissected all the elements to identify this point in final state by breaking them in questionnaire. This fact based analysis will help to understand the upcoming competitive era with specified factors identified to contribute in greater extent to promulgate strategies for retail industry in Saudi Arabia. Research Word: Retail Industry, Retail marketing mix, Saudi franchised international brand, Global marketing strategy. 1. Introduction Saudi Arabia is getting very competition intense economy where most of the international brands are interested to invest and derive good revenue from the strength of local purchasing power. ...