Got a tricky question? Receive an answer from students like you! Try us!

effects of franchised and international fashion stores on local clothing retailing and its relation to global marketing stratgie - Dissertation Example

Only on StudentShare
Masters
Author : delmer52
Dissertation
Marketing
Pages 13 (3263 words)

Summary

Table of Index ABSTRACT-1page 1. Introduction -2 pages 2. Research aim-1 (Given) 3. Research objectives-1(Given) 4. Literature Review-2 pages 5. Research Methodology-3 pages 6. Findings & Analysis a. Quantitative Finding & Analysis-2 pages b. Qualitative Finding & Analysis-2 pages 7…

Extract of sample
effects of franchised and international fashion stores on local clothing retailing and its relation to global marketing stratgie

This situation analysis has been assessed and promulgated customised strategy under the “Global Marketing Strategies”. We have collected data relating to the Saudi woman and their frequency of visiting particular band irrespective local or international, and also Saudi market itself to harness what are the marketing mix positioning and strategy practiced in domestic shape. We have observed and analyzed different global marketing strategies which can help us to identify the gap in current strategy of retail mix in Saudi Arabia under current Global market strategies. This paper has dissected all the elements to identify this point in final state by breaking them in questionnaire. This fact based analysis will help to understand the upcoming competitive era with specified factors identified to contribute in greater extent to promulgate strategies for retail industry in Saudi Arabia. Research Word: Retail Industry, Retail marketing mix, Saudi franchised international brand, Global marketing strategy. 1. Introduction Saudi Arabia is getting very competition intense economy where most of the international brands are interested to invest and derive good revenue from the strength of local purchasing power. ...
Download paper

Related Essays

International Marketing: Fashion Industry
The researcher states that the fashion industry is one of the most popular and essential industries in all over the world. There is no such place left where fashion industry has not established yet. Almost every country has its fashion industry to cater its people, as clothing is one of the most essential and needful elements for day-to-day living. Textile industry manufactures cloths to fulfill the basic needs of the people of their country but fashion industry is the driver which generally satisfies the demand of the fashion conscious people and fashion lovers. There is a certain group of…
8 pages (2008 words)
Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer
Pantaloon is one of the key players in the Indian retail market. The company has a well establish retail chain and a well planned distribution channel around the country. This is moment when the company can think about global expansion. This study would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, in Africa. The initial focus would be on the launching the food section of Pantaloon called Food Bazaar. For this it is very important to do proper screening and evaluate the potentials of the Food…
25 pages (6275 words)
fashion marketing 3750
Introduction There are many theories and concepts that have been developed and applied to the field of marketing over time. This paper mainly focuses on the marketing mix although, at some point, it gives a reflection on other aspects of marketing. The main focus is with put on fashion marketing. People like fashion. Every human being wants to feel part of the present dispensation in terms of fashion. It is when the appropriate marketing strategies with the good mix is put in place that people get to understand what is new and fashionable thereby pushing them to go for the products. In the UK,…
15 pages (3765 words)
International fashion textiles Marketing
Internationalization Process Internationalization process is a particular brand development process considering from the local or domestic market place to international market place. This internationalization process used to provide international activity analysis depending upon the market penetration. International environment will generate valuable experience about the learning global strategy. For an example, an organization can gain valuable experiences in order to identify the social problems in various countries (Pride and Ferrell, 2011, p.248). Based on several literatures,…
12 pages (3012 words)
Fashion Retail Marketing
The essay "Fashion Retail Marketing" discovers the fashion retail marketing. This online retail brand has emerged as one of the favourite destination for youngsters, looking for fashionable and affordable brands. This report analyses the brand value and the strategies followed by the company. This section discusses the company objectives and the ethical policies it follows. In the next topic the financial details of the company are given. The company’s large product range has been highlighted. The positioning strategies of the company are discussed and analyses of their impact on the…
16 pages (4016 words)
Retailing stores
This understanding remains an essential component in development of services aimed at providing sufficient customer satisfaction. The study comprises of a population of all registered retailing outlets with samples of hundred stores in each country. Stratified sampling shall be utilised in sampling of the selected retailing stores within the population. Data analysis and processing shall be undertaken manually through undertaking close reviewing of the collected data. TABLE OF CONTENTS ABSTRACT 1 TABLE OF CONTENTS 1 CHAPTER 1: INTRODUCTION 2 1.1.Background 2 1.2.Statement of problem 4…
10 pages (2510 words)
Market Entry Strategy.Contemporary International Marketing Issue. Wal-Mart Stores Inc.
Critical evaluation of market entry strategy used by Wal-Mart at the time of entering India …
8 pages (2008 words)