The world has achieved tremendous grounds in the technological advancement and therefore much of the marketing is done through technology based communication (Clark 2004, p. 203). As such, a little creativity is needed which will determine whether graduates secure jobs and afterwards they can keep them by being able to perform. Bolstering a marketing degree with other professional qualifications related to finance is also important so that potential employers can be attracted to your technical capabilities in marketing (Gibbs, Steel & Kuiper 2011, p. 379). Current Employability/Graduate Trends in Marketing According to recent studies and research in the job market, marketing careers are on the increase whereas other careers are decreasing. This is a good indication that the marketing industry is growing and opening new areas for graduates to work and explore. Despite the fact that many industries have recently undergone serious cutbacks during the previous economic hard times, marketing is still an important aspect of firms. Marketing forms the basis of attracting and selling a firm to new clients while still maintaining the already existing clientele. It follows then that in the face of a shrinking economy and earnings, firms have to invest in marketing in order to keep afloat in the corporate world. Thanks to technology, the marketing can be simple or complicated depending on the amount of capital available (Bennett 2002, p. 464). Gone are the days when business directories were the major modes of advertising a business. With the advent of the internet, marketing campaigns have become relatively easy because all that a firm needs is to open a website and upload all its required information there. In the past, business firms needed to spend a lot of capital in sending mail to their customers. When potential customers go online to search for goods and services, there is are huge potential that is created for sales both now and in the future. These adverts are created by marketing career people because they know what the client wants and they understand their goods and services. As such, being able to understand the market trends and having IT skills is very important in the marketing filed (Achrol & Kotler 1999, p. 152). Recent changes in the way business reposition themselves for competitive advantage has led changing trends on what is required of marketers. Marketing people must also change with time and adapt to the new market demands by first becoming technology savvy. This entails being able to develop and implement all the different ways in which business can market themselves through technology. The jobs in marketing can be very vague (generalized) or specialised depending on a business’s size. In large business firms, there are many activities and campaigns that need coordination and therefore they usually need specialized marketers. On the other hand, small business outfits need a marketer who is able to handle all forms of challenging marketing problems with no specialized training. However, some firms usually need a marketer who can popularize their goods and services to the general public without much use of resources or technology (Brousseau, Driver, Eneroth & Larson 1996, p. 59). Career Paths of a Marketing Degree Marketing as course encompasses a wide array of activities that are related to conceptions about the delivery of goods and services. In this regards, there are many options in which career paths may be oriented
Name: University: Course: Tutor: Date: Enhancing Employability in Marketing Marketing careers are one of the most popular jobs available for graduates in the job market. However, the job market is also saturated with qualified graduates and therefore one needs to have more skills than the rest of job seekers…
It would be expected that career developments would reflect the same, but this is not the case. Within this framework of change, employment related activities such as, assessing work placements are now undertaken by organizations like institutions of higher learning to embrace this shift (Smith, 279pg 2010).
Employability is therefore a key issue whose importance cannot be overemphasized since it now acts as a scale in determining career success. Statistics state that in UK more than 40 percent of school leavers are joining Higher Institutions of Learning which sets forth the pace for these institutions to take their rightful role in ensuring that graduates’ skills are relevant.
The paper is focused on analyzing the marketing plan of an athletic footwear and apparel company named Geno's Sports Apparel. Besides, the paper will also describe the competitors of Geno's Sports Apparel, major differentiating factors and intention of the company to become a leader in the ‘athletic footwear and apparel’ market.
The report will be conducted in two phases, one is research in business area and personal analysis being the other. The business research section will analyze the trends and the opportunities of retailing business in the USA. Both primary as well as secondary data has been used for this research.
In every industrial sector, there are several untapped small business opportunities, which require less capital to venture in, and the skills required are not too complicated to stop fresh graduates from running them.
It is an investment that is paying off. It is the leading company in medicine products mainly due to its innovative ways. It has a broad network in over 100 countries with its headquarters in UK. It has a variety of products ranging from lifesaving vaccines to the popular health care products like lucozade, Ribena, Aquafresh, Panadol and others (Tau et al, 2003) GSK as a potential employer is committed to developing people through offering opportunities to graduates that include 2-3 year rational graduate programs and summer placements.
The author of the study has also proposed various theoretical models to curb down these issues. The theoretical models provided would not only remove the barriers but also act as a catalyst in the improvement in the productivity of the organizations. The utilization of the exploratory research methods has been helpful in understanding the current accounting and taxation practices within Ernst & Young.
It is an investment that is paying off. It is the leading company in medicine products mainly due to its innovative ways. It has a broad network in over 100 countries with its headquarters in UK. It has a variety of products ranging from
Recruitment process starts with a manager initiating an employee request for a given vacancy or a vacancy to be. The importance of this process includes Attracting and encouraging more candidates to apply. It helps create a talent pool of candidates enabling the organization to select best candidates.
However, if this is keenly filtered through the screen of truth, it will help to determine whether to vindicate their sentiments appropriately or not (Rao, 2010).
Bupa Health Insurance is an international company
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