Enhancing Employability in Marketing - Essay Example

Only on StudentShare

Extract of sample
Enhancing Employability in Marketing

The world has achieved tremendous grounds in the technological advancement and therefore much of the marketing is done through technology based communication (Clark 2004, p. 203). As such, a little creativity is needed which will determine whether graduates secure jobs and afterwards they can keep them by being able to perform. Bolstering a marketing degree with other professional qualifications related to finance is also important so that potential employers can be attracted to your technical capabilities in marketing (Gibbs, Steel & Kuiper 2011, p. 379). Current Employability/Graduate Trends in Marketing According to recent studies and research in the job market, marketing careers are on the increase whereas other careers are decreasing. This is a good indication that the marketing industry is growing and opening new areas for graduates to work and explore. Despite the fact that many industries have recently undergone serious cutbacks during the previous economic hard times, marketing is still an important aspect of firms. Marketing forms the basis of attracting and selling a firm to new clients while still maintaining the already existing clientele. It follows then that in the face of a shrinking economy and earnings, firms have to invest in marketing in order to keep afloat in the corporate world. ...
Download paper


Name: University: Course: Tutor: Date: Enhancing Employability in Marketing Marketing careers are one of the most popular jobs available for graduates in the job market. However, the job market is also saturated with qualified graduates and therefore one needs to have more skills than the rest of job seekers…
Author : robyn12

Related Essays

6 pages (1506 words) Assignment
Enhancing the Marketing Plan
5 pages (1255 words) Essay
Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500
8 pages (2008 words) Essay
"LOVE" Enhancing the Marketing Plan
6 pages (1506 words) Essay
7 pages (1757 words) Essay
8 pages (2008 words) Essay
Enhancing Employability & Employment
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!