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Marketing group work project
Pages 3 (753 words)
Content 1.0 Introduction 1 2.0 Manchester Museums’ customer loyalty schemes and marketing 1 2.1 Product 1 2.2 Price 2 2.3 Place & Promotion 4 2.4 Participate 5 2.5 Physical Evidence 6 2.6 Process Management 7 3.0 SWOT Analysis 8 3.1 Strengths 8 Manchester Museum does not charge any entrance fee.
This makes it a one-stop since any visitor will find just about any service they require. The museum also organizes weekly Family Day activities. Each day has a specific theme and, that dictates various activities to be done that particular day (Gray, A. 2012). The children exercise friendliness and politeness as they actively participate in the activities. In the process, their creativity is enhanced. The museum also organizes for schools, colleges, and organizations. This has enabled the museum to build a solid relationship with all members of the society. There is also an elevator serving each floor and members of staff are friendly and readily available to attend to the visitors. Presence of the narrators makes each visit an interactive process full of learning experiences. The museum also has a Coin Museum, which assist visitors to understanding monetary history of their country. 9 3.2 Weaknesses 9 Although the Manchester museum has some positive attributes, it has faults in some segments of its management. Some visitors have raised concern that the museum has inadequate lighting hence interfering with children interaction. The children are not able to concentrate well because some things especially exhibits are not very clear. The facility can only be accessed through public transport or by bicycles. ...
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