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Marketing group work project - Essay Example


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Marketing group work project

This makes it a one-stop since any visitor will find just about any service they require. The museum also organizes weekly Family Day activities. Each day has a specific theme and, that dictates various activities to be done that particular day (Gray, A. 2012). The children exercise friendliness and politeness as they actively participate in the activities. In the process, their creativity is enhanced. The museum also organizes for schools, colleges, and organizations. This has enabled the museum to build a solid relationship with all members of the society. There is also an elevator serving each floor and members of staff are friendly and readily available to attend to the visitors. Presence of the narrators makes each visit an interactive process full of learning experiences. The museum also has a Coin Museum, which assist visitors to understanding monetary history of their country. 9 3.2 Weaknesses 9 Although the Manchester museum has some positive attributes, it has faults in some segments of its management. Some visitors have raised concern that the museum has inadequate lighting hence interfering with children interaction. The children are not able to concentrate well because some things especially exhibits are not very clear. The facility can only be accessed through public transport or by bicycles. This is not convenient since public transport operates on fixed schedule hence, inconvenience to most visitors. Thus, inadequate transport facilities interfere with people’s ability to

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visit the museum. 10 3.3 Opportunities 10 The museum is a not-for-profit establishment. However it would gain immensely if it establishes supportive facilities such as a cafe, a bookshop, and/or a souvenir store were set up within the premises. Visitors will visit these premises to purchase their respective products and services. This will attract more visitors and produce revenue required for maintenance and face-lifting of the establishment. It has also been suggested that visitors should view specimen and illustrations via multimedia technology to make the experience more realistic and understand the historical and evolutionary processes better. The museum can also begin offering free bus rides in major cities for convenience of the visitors. This will attract more visitors since they will be assured of convenient access and free bus rides. It is also felt that the tickets can be transformed into postcards. Once the tickets have been checked at the entrance, the visitors can then make their suggestions and recommendations on the postcards and mail them to the museum for consideration. In order to build a strong image and awareness, the museum may choose to promote its activities in magazines and television programs. This will raise awareness amongst a wide range of clientele and enhance an increase in the number of visitors streaming in the facility. Having an online museum is also another noble idea that can be pursued. This will involve having exhibits and text description of each pavilion accompanied by the narrator’s commentary. The online visitors will be able to watch the clips at their own discretion and interact effectively with the customer service staff. This is a convenient way of imparting knowledge since online visitor who study the clips often refer to them over and recommend their friends. They will then be able to enquire from the customer service areas in case they need to have more information or clarity. Such strategies


Content 1.0 Introduction 1 2.0 Manchester Museums’ customer loyalty schemes and marketing 1 2.1 Product 1 2.2 Price 2 2.3 Place & Promotion 4 2.4 Participate 5 2.5 Physical Evidence 6 2.6 Process Management 7 3.0 SWOT Analysis 8 3.1 Strengths 8 Manchester Museum does not charge any entrance fee…
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Marketing group work project essay example
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