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Marketing Plan - Essay Example

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Marketing Plan

In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name, packaging, colors, a warranty, and a service program” (295). It is crucial to point out that the brand name of this product is Rejuvenate, which implies that the product uplifts an individual in an energetic way. Importantly, the ingredients for the juice will be mango, apple, pineapple, orange pulp, or a mixture of these fruits. In this case, fruits contain vitamins and proteins that provide an individual with the required energy besides the fruits being healthy and in their natural form. In addition, other ingredients will include beta-carotene, citric acid, stabilizer, sugar, artificial flavors, and preservatives. On the other hand, the packaging and colors of the product will be attractive and take an energetic theme, which will be synonymous with the juice. In addition, the juice will come in packages of 500ml and 1l. Gitman and McDaniel noted, “A special introductory price is used to get people to try a new product in a geographic area” (295). In line with this, it is important for the company to set an introductory price that does not aim at earning profits in the initial short-term stage of introducing

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the product. In this regard, the product will be available for an introductory price of $3 for a 500ml package while a 1l package will retail at $5. In this case, the pricing seeks to have many early adopters sample the product before adjusting the price of the product after determining whether the product will earn profits or loss in the long-term. Currently, the average market price of the competitors’ products retail at an average price of $4.50 for a 500ml package and a 1l package retails at an average price of $7. In this case, the company will decide on the amount of money that it will adjust its offer price by in order to make profits in the long-term. The geographical area that the juice will set its initial area of operations is [PLEASE INDICATE THE CITY OF YOUR LOCATED], since the area has a high population of upwardly mobile people who require replenishing their energies. In this case, many students in this area require a lot of energy in order to study and carry out their daily activities. In effect, replenishing their energy is crucial in order to ensure that they were always energized in order to engage in daily activities. On the other hand, the area has a high number of young executives whose energy needs the juice wants to meet. In addition, these groups require healthy products since they are one of the healthiest conscious segments of the population. In effect, the juice will be crucial to meet their energy and health needs. Conversely, the place and the product that the company seeks to offer determined the distribution system (Gitman and McDaniel 295). In line with this, the company will offer the juice to the consumers directly through the retail shop instead of following a distribution

Summary

Instructor Marketing Plan for Rejuvenate Juice This report explains the marketing plan that seeks to launch the Rejuvenate brand of juice, which is a new product in the market. The product manufacturer, Twinkle Limited is a new company in the refreshments industry, and it has to carry out a plan that is effective and efficient in order to ensure the successful entry of the product in the market…
Author : joannehuels
Marketing Plan essay example
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