Pages 3 (753 words)
Name Course Instructor Course Title Date of Submission Marketing Plan for Rejuvenate Juice This report explains the marketing plan that seeks to launch the Rejuvenate brand of juice, which is a new product in the market. The product manufacturer, Twinkle Limited is a new company in the refreshments industry, and it has to carry out a plan that is effective and efficient in order to ensure the successful entry of the product in the market.
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name, packaging, colors, a warranty, and a service program” (295). It is crucial to point out that the brand name of this product is Rejuvenate, which implies that the product uplifts an individual in an energetic way. Importantly, the ingredients for the juice will be mango, apple, pineapple, orange pulp, or a mixture of these fruits. In this case, fruits contain vitamins and proteins that provide an individual with the required energy besides the fruits being healthy and in their natural form. In addition, other ingredients will include beta-carotene, citric acid, stabilizer, sugar, artificial flavors, and preservatives. On the other hand, the packaging and colors of the product will be attractive and take an energetic theme, which will be synonymous with the juice. ...