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Pages 11 (2761 words)
Marketing [Name] [Course Title] [University] [Instructor Name] [Date] Introduction There are different factors that determine the failure of success of a company. In this study, the factors that affect company’s performance will be examined. Two companies will be selected for the study, both from the retail sector, and then a comparative analysis on the factors that affects their performance undertaken.
To begin with, the researcher will conduct an extensive analysis on secondary sources such as internet, books and academic journals with the aim of finding the possible factors that are likely to determine performance of a company, and then use the insight to design the questionnaire. Based on the result of the questionnaire, the factors that seem to carry the heaviest weight will be selected and used as the dependent and independent variables for statistical analysis. In this regards, change in sales since 2000 and change in demand have been selected as the dependent variables. The predictor variables will include innovativeness, specialization, lasting customers relations and high-quality marketing strategies. Nowadays, many companies have adopted very advanced technology, which keeps changing day in day out and, therefore, it becomes very important to uphold innovativeness all through. Any company that is not innovative is liable to be thrown out of market by those, which are innovative. This is the reason innovativeness seems to cause considerable impact on performance of many firms (Carter et al., 1994). ...
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