Company Analysis of the Walt Disney Company (DIS)

Company Analysis of the Walt Disney Company (DIS) Term Paper example
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Marketing
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The Walt Disney Company Name Subject Institution The Walt Disney Company Overview Walt Disney Company is a diversified multinational mass media corporation found in the United States (Pratt, 2011). It has its headquarters at Walt Disney studio, Burbank in California…

Introduction

It later diversified into productions of live film streaming, travel and television networks; changing its name to Walt Disney Company in 1986. The then existing operations of the Walt Disney company were expanded alongside the developing several divisions of publishing, music, theatre, online media and radio. The Walt Disney Company has developed other divisions that help in the marketing of mature contents as opposed to the previously marketed family oriented flagships that forms part of its vast revenue. Walt Disney studio is well recognized for the film products it produces, earning a place and recognition at the Hollywood. The film studio is the largest in America. Other American divisions operated by Walt Disney Company include Disney channel; a cable television network, ABC broadcast Television network, A+E Networks, ESPN, and ABC family. It also owns a number of theatres, merchandising and publishing corporations plus 14 theme parks all over the globe all of which it is licensed to undertake. Since the year 1991, Walt Disney has been a component of Dow Jones Industrial (Schaffer et al 2009). Its early cartoon creation, which is the official mascot of the Disney Company, is known as the Mickey Mouse that has starred in a number of Walt Disney produced films. ...
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