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International marketing - Assignment Example

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4. Assessing current and future trends that will affect the organization and some of those changes that would have an effect on the organization. Macro environmental analysis can also be termed as remote or general environment analysis. This is because of how it affects around all organizations, and how strategic managers have no influence or have little influence over the environment (Stead, Garner, and Starik, 2004, p.56). Macro environmental managers’ main focus should be the need to evaluate variables that will play a major role as the market drivers for the future of the organization (Lowe and Doole, 2005, p.54). This means that managers need to focus on the factors that will have the greatest influence on the market for many years to come. When these factors have been spotted, it is very vital to make sure one assess their impacts on the market process, after that the company needs to evaluate the different drivers, if they are favourable or unfavourable to their chosen market or product. The global macro environmental analysis has a great influence on the development of individual national condition, but this means that each country has its own unique set of macro environmental conditions that are related to the country’s history and development (Stonehouse and Campbell, 2004, p.144). The main purpose of macro environment analysis in the global market is to identify similarities and differences between countries. The company chosen was Toyota Motors Corporation, a motor car corporation in Japan, and the country of choice is Japan. Toyota Motors Corporation is based in Japan (New York Times, 2012). Rivalry and conflict that arises from the departmental intra-firm environment is a problem, but can be controlled within the management...
Therefore, Toyota decided to withdraw its support for the formula one racing competition, and in turn focus its attention on its vehicle manufacturing (, 2003). With the global economic recovery, Toyota has continued to increase its output in the global market; with many countries experiencing growth in their economies, this provided Toyota with a chance to develop new products in new markets. For example, Toyota aims to occupy more than 10% of the Indian car market by the end of 2015.
Social factors
These are factors related to the society. Business can’t grow without the society, reasons being that the society is part of it. Social factors include demography, population growth, and company image (, 2003). Any change in the social factors greatly affects the demand and supply in an organization. Socio-cultural factors have had an effect on Toyota in one way or the other. Toyota have led in product quality had they have achieved a good image in many societies, through social activities in different locations worldwide. For example, the Toyota project in Kirloskar Group for the drinking water for the Karnataka peoples (a state in South India). These social activities and projects have solved the social problems for the locals. Consequently, Toyota has earned respect and cooperation from the local people, and created a good image for them (powerfulwords, 2003). ...Show more
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Macro environmental analysis, “is an integral part of systematic strategic planning”. Social, economic, technological and political forces are classified under Macro environmental analysis, these forces are sometimes referred to as the PEST (Political, Economic, Social and Tech)…
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