Marketing Paper Introduction American Goods Wholesale Club (AGW) is a service providing company which offers products made in America to local retailers and to the members of the club. AGW Club is situated in Virginia, United States of America. The club has also planned to expand the company in other States in future with enhanced growth and prosperity…
The products are procured from manufacturers at a discounted rate in comparison to price determined by manufacturers for offering those goods to local retailers. Contextually, it has been aimed to conduct a product launch in the emerging market of China with the motive of improving the international market exposure of made-in-America products and to enhance profitability of the club. The developing economy in China will assist the club in performing its business operations in an effective manner. The discussion will emphasize the recognition of media used for marketing American products in the market of China. Moreover, pricing strategies are required to be formulated for developing better competitiveness of the products in China and America. Furthermore, an analysis is also needed to be performed for understanding the reasons for penetrating the market of China. Reasons Behind Choosing the Market of China The market trends of China are developing in a drastic manner and there has been an increased demand for good quality products due to the enlargement in the number of customers. China possesses the second largest economy worldwide and there is an upward increase in the buying behavior of people in China. Moreover, consumers of products and services in China consider value relating to quality, reliability and features to be the most important aspects among products or services which are to be acquired. Furthermore, consumers in China are considered to be flexible and conscious and with the development of technology, behavior of consumers in China has changed as they are becoming more inclined to obtain better innovative products or services. These changes in the buying pattern of consumers have facilitated China to be regarded as an emerging market worldwide. The changes in the market trend of China has also attracted investment from international organizations along with attracting multinational corporations (MNCs) for conducting business operations in this booming economy of China (The American Chamber of Commerce in Shanghai, 2012). The market size of the Chinese market has increased to a great extent owing to the continued growth in the economy and due to the increase in the number of consumers. The positive market conditions in China have attracted a lot of foreign investments and have drawn a few MNCs to operate in China, which has improved the growth and size of the market. The developed economy and favorable market conditions will assist national and international companies in performing business operations in a more effective manner and will also aid companies in enhancing profitability. All these conditions will assist AGW Club in conducting business operations in a more effective manner. Moreover, blooming economic conditions in China and the changing buying trend of consumers will facilitate the club to perform effectively and with profitability. All these favorable market conditions and trends are the factors responsible for selecting the market of China. SWOTT A SWOTT analysis has been performed for understanding the strengths, weaknesses, opportunities, threats and trends of China. The SWOTT analysis will also assist in recognizing the various aspects of China. Strengths The economic condition of China has been prospering over ...
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7 References 8 Bibliography 10 1.0 Psychographic and Demographic Profiles of Timex and Rolex’s Target Market Psychographic and demographic profiles of Timex consist of the ‘lower-income consumers’ who consider a watch generally as a ‘time-keeping device’ and buy primarily on the basis of price of the product.
g a competitive corporate reputation. Brand management intends to facilitate in augmenting the attributes of the brand thereby amplifying its brand value or brand equity which is extremely essential in order to secure a persuasive corporate image and thus attain better customer loyalty (Kotler, 1972).
It is obvious that the whole purpose of marketing the flats is lost! Certainly the pamphlets will end up as paper rockets rather than as sales generators. Marketing is one of the most essential tiers of any business, and when taken lightly, can ruin it. Thus, it is imperative to arrive at an accurate definition of marketing to develop the most appropriate marketing strategy tailored to suit the kind of product and the target market.
Differentiation by being different must add customer, partner, or public result value and quality.
Standardization is the process of establishing a technical standard, which could be a standard specification, standard test method, standard definition, standard procedure (or practice), etc.
It co-ordinates the resources of production and distribution of the goods and services; determines the nature of the total effort required to sell profitably the maximum production to the ultimate user" (cited Appleby, 1994, p.262). Another definition is proposed by Bennet (1995): "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." (p.166).
The mail from the credit card company specified my complete name while the one from the insurance company only indicated my surname. Although both mails were directly addressed to me, I believe that the accuracy and completeness of details, specifically my name, spell out the difference.
This is а more recent аnd very reаlistic definition thаt looks аt mаtching cаpаbilities with needs. Mаrketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of pаrticipаnts, who, interаcting
Apple, Inc. for example is a business enterprise that accounts for consumer welfare while ensuring that the quality of its products remains highly competitive. This pursuit has enabled the company to charge high prices for its
Moreover, these potential drawbacks often arise in the eventual stages and results into time delays, redesigns and low quality merchandise (Hausler).
Affiliations are always looking for channels to evade these drawbacks. One resolution is a new
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