Castle Bingo - Essay Example

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Castle Bingo

ng of Castle Leisure. Castle Leisure had been incorporated in 1911 and it has celebrated its centenary year in 2011. Castle Bingo has 11 updated and advanced bingo clubs in several locations including South Wales, Barnes Hill in Birmingham, Bootle in Liverpool and Corby in Northamptonshire. Introduction The marketing wing of Castle Leisure is known as castle bingo. The underlined paper intends to cover several dimensions of marketing concepts which will be applied in the perspective of castle bingo. Castle bingo, as, owns eleven modern clubs in Birmingham. ...Show more

Summary

Table of Contents Introduction……………………………………………………………………………………….2 Role, Applications, Benefits and Types of Customer Database 3 Role of Customer Database 3 Application of Customer Database 4 Benefits of Customer Database 4 Types of Customer Database 4 Role of Customer Types in Profiling Customers, Personalizing Offerings, Building Relationships and Determining Customer Life-Time Value 5 How Databases can be used to Select, Explore and Model Large Amounts of Data to Identify Relationships and Patterns of Behavior?…
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