Qatar cinema and film distribution Company

Qatar cinema and film distribution Company Research Paper example
High school
Research Paper
Marketing
Pages 3 (753 words)
Download 0
Qatar Cinema and Film Distribution Company Name Institution Qatar Cinema and Film Distribution Company Company Overview Qatar Cinema and film Distribution Company was founded in 1970. Its paid up capital are QAR 57, 098,140 with a par value per share of QAR 10.00 and an outstanding share of ('000): 5,710…

Introduction

In the year ending 2011, the company realized an increase in revenue through improved sales as compared to 2010 (Kotler, 2009). Its sales improved from QAR 16.28 million of the previous year to 17.30 million Qatari Riyals, though remained a little lower than the QAR 17.33 million of the 2009 (Ehrhardt and Brigham, 2009). Several factors; both micro and macroeconomic factors might have led to this. Macroeconomic Variables Macro-economic variables are the environmental factors that affect the production and income of a business entity. They include variables as inflation, unemployment income, global financial conditions, and industrial production among other factors (Sale, 2006). One of the most notable macroeconomic variables that have continued to influence the company is the global financial conditions (Ehrhardt and Brigham, 2009). During the period of 2008, the company recorded poor sales due to the global financial recession that rocked the whole of the world markets. The company was not able to import and distribute (Bricault, Hodgson, and Gulczynska, 1978) products at affordable cost and cost effective. A number of the companies that it was associated with decreased their production capacity in order to respond to the capital market conditions. ...
Download paper
Not exactly what you need?

Related papers

DISNEYLAND IN QATAR
Market segmentation and target market have been analyzed as part of market analysis. These will form the basis for the development of positioning strategies that are necessary for the appropriate marketing mix to be achieved. The 4ps, which represents Product, Place, Price and Promotion, have been discussed as part of the marketing mix that will be significant for the theme park to establish a…
qatar airways market research
Conclusion 13 …
Determining the Distribution Channels
A system can be designed by the company to ensure effective distribution. After analyzing the targeted market’s needs and expectations, and not to forget the company’s targets, the best suited distribution channel will be determined for the company. Distribution Channels It’s the product’s route to the market that controls the sales of that product. The weaker the routes are the lower is…
Branding, Pricing and Distribution
Therefore, to gain their trust the company shall reveal information about their product, and the vision of the company about their customers will entice them to learn more about the company and their products (Okonkwo, 2007). Competitive Pricing In developed countries such as United Kingdom, the competition is very high because many companies are trying to satisfy their customers with discounted…
Marketing and Distribution Management
Statistics for the company as per the year 2011 showed that the company has 221,726 employees and its assets total USD 135.131 billion. The company’s main areas of products are mobile phones, televisions, semiconductors along with LED and LCD panels. 1 b. Marketing and Selling Concept Marketing is a collective process through which Individuals and groups attain what they require and want by…
Market, industry and company analysis for (Qatarcinemas.com) over the last five years
The company’s competitive theory statement is divided into five parts: vertical integration, strategic alliances, creative content, international agency and corporate diversifications. Conglomeration: Qatar Cinemas Company operates in two different fields, such as Consumer Products and studio entertainment. Horizontal integration: Qatar Cinemas Company owns many studio entertainment and consumer…
Qatar Airways
The current marketing policies have been reviewed and the report recommends involvement with the social media with a renewed focus. Allocation of marketing budgets has been recommended. Table of Contents Contents EXECUTIVE SUMMARY 1 1. Introduction 1 1.1 Background 1 1.2 Qatar Airways 1 1.3 Current Marketing and Promotion Policies 2 1.4 Report Objective 3 2. Competitors and Situation Analysis 3…