Global marketing and communication - Assignment Example

Only on StudentShare

Extract of sample
Global marketing and communication

As a matter of fact, it can be said that there is a great demand for various new as well as existing products and services in the marketplace. In an attempt to cater for this demand, various companies around the world are focusing on fulfilling this demand by entering into new markets or catering existing markets by offering new values based products and services. This paper discusses in details the multiple processes that companies implement for the process of value generation for a wide range of customers while maintaining their levels of profitability.
Conclusion
As of today’s date in an attempt to survive the cut throat competition in the marketplace, the companies around the world firmly believe, that the process of entering into new markets through the carefully designed strategic moves related to product development, market development, product penetration and diversification will help them achieve significant amount of business growth in the upcoming future. So, the companies are looking forward to implement the various methodologies like globalization, localization as well as glocalization.
On a concluding note, it has to be stated that in this particular assignment, the global brand Apple is taken because of the brand’s significant amount of presence in various markets around the world. The other important factors behind the selection of this particular global brand are the process of high brand equity as well as high consumer demand around the world. ...Show more

Summary

The product strategy of one of the most popular technological company in the recent times is very exciting in nature. The company’s product strategy is based on the very fact, that inspiration creates value, while imitation reduces value…
Author : afeeney
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Global marketing and communication"
with a personal 20% discount.
Grab the best paper

Related Essays

Global Marketing
The essay defines global marketing, explores its evolution from international marketing before differentiating between the characteristics or determinants of global and international marketing strategies. The different global marketing strategies based on the various determinants also will be studied.
10 pages (2500 words) Essay
Marketing communication
This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.
5 pages (1250 words) Essay
Fundamental framework of engaging in marketing communication
This study has established that marketing communication is an effective mode of marketing, which is fundamentally concerned with the promotion aspect of goods and services from a given firm. This study has examined the marketing operations of JD Sports Retailers as the company gears its operations towards realisation of great returns during the London 2012 Olympic Games scheduled for July 27 and August 12.
12 pages (3000 words) Essay
Global Marketing
Global Marketing Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Businessdictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.
3 pages (750 words) Essay
Starbucks' Strategy andInternal Initiatives to Returnto Profitable Growth (case study)
Starbucks started out by selling tea, coffee and spice in Pike’s market area of Seattle, Washington. In 1987, Howard Schultz bought out the Il Giornalle coffee company and changed it to Starbucks corporation. Howard Schultz began to move the company to a new position where it would be a dominant leader in the retail and roaster of brand specialty drinks.
6 pages (1500 words) Essay
Marketing communication
After eight years of successful operation Azimuth has decided to enter in the luxury watch industry in order to increase its market share. The stabilized government policy and strong economical background of Singapore will influence Azimuth to operate in Singapore.
8 pages (2000 words) Essay
Global Marketing
The emergence of the internet plays a major role in regards to providing strong lines of connectivity between the market places of the developing as well as the developed worlds. Because of this strong line of connectivity, it can be said that the flow of information between the developed as well as the developing economies has become easier and faster, thereby eradicating the challenges associated with the existence of geographical region and location specific borders and boundaries.
10 pages (2500 words) Essay
Marketing Communication
Marketing is the process through which organizations produce and exchange their creation and satisfy each others’ needs (Drummond and Elsor, 2005). My company, ABC agency, is a marketing agency which provides services to its clients by conducting promotional campaigns and devising marketing strategies on their behalf.
14 pages (3500 words) Essay
The effectiveness of advertising
With more number of people becoming computer literate and the pace at which the Internet technology is reaching every household, online advertising is becoming a new culture of advertising of particular products and services. The author describes the example of a good marketing strategy on the example of BMW's campaign.
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT