organization that you have interacted with as a consumer or business client, identify the product or service from that organizat

organization that you have interacted with as a consumer or business client, identify the product or service from that organizat Essay example
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Marketing
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AmFam Health Policy Dissatisfaction Insert Name Insert Grade Course Insert Tutor’s Name 18th December 2012 AmFam Health Policy Dissatisfaction Insurance services are becoming very essential requirement for any individual in the current world. This is necessitated by numerous risks to which people are subjected…

Introduction

In some cases, however, these services fail to satisfy the needs of the people to whom they are given. One of the insurance companies that offer these services around America is American Family Insurance commonly known as AmFam. Their policy on health did not meet my expectations. This is a discussion of how their services failed to meet my expectations and a proposition of a method that can be used to collect information to test customer satisfaction, as well as a description of how the data can be used to correct the error. In selling their health policy to customers, AmFam assured that their processes of claims are going to be met without considering the amount a person has used in health care. They also promised me that they were the ones going to follow the process until they made sure that the hospital involved is paid. These promises were not met when I visited a hospital in New York and the amount of money I was expected to pay was two million US$. This was an amount too much for me to pay for I had spent a lot on the illness of my younger daughter in the past year. When I consulted them as my health insurers, they offered to pay three quarter of the money leaving me with a burden of US$500 thousand to pay. Their claim was that my family has frequented them within a very short period. ...
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