StudentShare solutions
Triangle menu

Marketing - Assignment Example

Not dowloaded yet

Extract of sample
Marketing

The spa will offer massage in different variety of styles including traditional massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports and others. (Bplans, 2010). Treatments on body and face using the best products such as Pevonia’s Anti Free Radical Treatment a......
Turnover will be a major consideration in formulating which marketing strategies to be used. Their type and their numbers are also equally important so as to bring a variety of the products to fit in the various types of customers. It will target potential clients both male and female within ten mile radius within our location at a busy plaza in the city. Both individual employees/self employed and non employed employees are also placed in the plan. In order to acquire clients, the spas will implement a very aggressive marketing and networking in the business community through advertising in the media and going to the business premises to carry out presentations, followed by offering the best services in the health spa business. Skilled therapists and trainers include the personnel. Their prices are also competitive in the area so will give a better financial advantage. Pricing approach includes; penetration pricing, promotional pricing and premium pricing. Penetration pricing is normally put first and includes setting the prices very low to gain market share. Promotional pricing comes in order to enable the business to buy for long term. Premium pricing will be used lastly which involves setting a very high price of the unique product to gain competitive advantage from the other competitors in the market. Social sites like face book, twitter, you\tube will be of great marketing help, and also in the company’s website. Sales promotion using short term incentives to encourage business to respond and undertake some activity and personal contact between Bodywise Health spa and prospective business clients through face to face meetings and tele-marketing will help maintain they spas competitive edge. The success of the business is ...Show more

Summary

In the recent past, organizations have adopted a way of increasing productivity when faced with economical, social, technological or environmental changes and that is through change management. However, these organizations have resulted to marketing strategies as an addition to that…

Author : wisozkjoaquin
Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing
In today’s marketing industry it has been evidently showing that there are a lot of imitations of various brands in the market. People are thinking that buying such imitation products would give them the same prestige as that of the original one. One of the most well-renowned brands in the world today is Havaianas.
1 pages (250 words) Assignment
Marketing
Considering the product features of Trap-Ease, women could be its best market for the mouse trap. But not just women. Martha has to segregate the group further. To target a market just because of gender lacks the specifics for targeted marketing. There are subgroups in the women market and to conclude that the best market is women because they stay at home to take care of the children missess fails to identify the actual demographic of the market.
2 pages (500 words) Assignment
Marketing
The importance of marketing can be well established by providing a well known example from the beverage sector of America. During the year 2010, through aggressive and clever marketing strategies, the Diet coke of Coca Cola overtook Pepsi to occupy the second spot in the US.It is important to mention as a result of marketing, Coke was able to win back in the decade old rivalry, which is more popularly referred to as the war of the Colas (Esterl, “Diet Coke Wins Battle in Cola Wars”).
6 pages (1500 words) Assignment
Marketing
One of the biggest product launch of Coca-Cola is Coke Zero. The launch of Coke-Zero started in October 2006. It is marketed towards young males. In
1 pages (250 words) Assignment
Marketing
—the Facebook fan page as well as the My Coke Rewards are specific evidences from the website that tells Coca Cola as a product is in the mature phase of the product life cycle. Coca Colas emphasis is on retaining consumers and increasing consumption—as apparent in the
1 pages (250 words) Assignment
Marketing
There could be various reasons behind the success and failure of a product. Success or failure of a product depends on its features, price, relevance in the market, segmentation,
1 pages (250 words) Assignment
Marketing
To target a market just because of gender lacks the specifics for targeted marketing. There are subgroups in the women market and to conclude that the best market is women because they stay at home to take care of the children missess
2 pages (500 words) Assignment
Marketing
The roles of public relation advisor in marketing and communications industries that contribute to a marketing orientated organization are: To support the Senior Marketing Director in developing the organization’s social marketing and public relations as well as strategy plans. Those plans are aimed at building brand equity with major stakeholders via the social platforms of media.
4 pages (1000 words) Assignment
Marketing
The basic concept is to make to most appropriate product that has to be available at the right place at right prices with most suitable promotion. These elements are called variables because they differ from
1 pages (250 words) Assignment
Marketing
From the marketing view, British Airways uses these 7Ps as, British Airways provides mailing of the changes within the service system with mobile devices to the customers. Along with
6 pages (1500 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation