StudentShare solutions
Triangle menu

Learning Team Integrated Marketing Communications (IMC) Plan and Presentation - Essay Example

Not dowloaded yet

Extract of sample
Learning Team Integrated Marketing Communications (IMC) Plan and Presentation

Hastings, an industry expert noted that “we are becoming like them in doing some originals and they are becoming more like us in creating an on-demand interface like HBO Go," which allows viewers to watch channels on the Web and on mobile and tabulate devices” (Coyle, 2012). This comment however is not without merit because close analysis in the industry shows that online video is going that way. Already, Netflix, the dominant player in the online video industry premiered its first scripted show Lilyhammer and House of Cards which was originally aired on Fox (Coyle, 2012). Hulu also premiered its own documentary show Battleground in February followed by Up to Speed which is a documentary about the ignored monuments of American cities (Coyle, 2012). Even Yahoo which was originally known as a search engine and email provider launched Electric City an animation series produced and voiced by Tom Hanks. Netflix, the industry leader is already operating under the assumption that TV and internet is converging with TV networks already experimenting on of going online for its shows to be seen in the internet and handheld mobile devices (Coyle, 2012). ...
Branding As a brand, Hulu was previously known to be a free internet movie provider whose content were supported solely by advertisement. Its transition from free internet movie provider to paid subscription albeit first was met with resistance (Sandoval, 2009) was however overcome where Hulu is now known as one of the leading provider of internet videos. While Hulu have made decent strides in the internet video industry, its brand is not yet that established compared to its competitor Yahoo who is capitalizing on its existing audience base. Thus, it is highly recommended that Hulu should diversify and create more original content that is patently produced and owned by the company for the brand to be known among consumers. It is also recommended that the company should advertise itself more to increase the presence of the brand. Hulu’s brand presence should also not be limited in North America but extend it abroad including the rising market in Asia if it intends to go global. Positioning The online video market uses the internet as its platform which is global in reach and cost efficient. Having this reach to anywhere in the world for as long as there is an internet connection spells a different economics for industry players because of the sheer volume of its potential market. Unlike in traditional broadcast TV whose immediate reach is limited to one geographical location such as the United States, internet video can reach other countries simultaneously without having its shows or content syndicated to a third party just for the content to be shown outside the territory of its original location. At present, Hulu is limited to US customers and is not able to other regions particularly in emerging market such as Asia. This limitation is ...Show more


Market assessment and strategy  The exact trajectory of the online video market is difficult to determine due to the dizzying innovation that is happening in the industry. Being still in its nascent stage, the internet video is still in its formative stage compared to the traditional 70 year old broadcast TV where its format and presentation is already established…
Author : dean96
Learning Team Integrated Marketing Communications (IMC) Plan and Presentation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Learning Team Integrated Marketing Communications (IMC) Plan and Presentation"
with a personal 20% discount.
Grab the best paper

Related Essays

Moet & Chandon - Integrated marketing communications plan
At the moment, it has over a thousand hectares of vineyards, and has an annual production of about 26 million bottles of champagne. The company’s main products are Imperial, Rose Imperial, Nectar Imperial and Grand Vintage (Moet & Chandon). These are sold all over the world through company retail outlets, franchises and establishments in the hospitality, entertainment and sports industries.
10 pages (2500 words) Essay
TOMS Shoe Integrated Marketing Communications Plan
TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.
8 pages (2000 words) Essay
Marketing Communications Plan and Presentation
Target Apple’s ipad is targeted to all users of computer tablets. Apple’s Ipad is currently the market leader in the computer tablets industry. Of recent past, Ipad has received a severe competition from Samsung’s galaxy which is a bit cheaper than Ipad.
5 pages (1250 words) Essay
Integrated Marketing Communications Plan
According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
21 pages (5250 words) Essay
Integrated Marketing Communications Plan for Travelpod
Travelodge have a reputation for innovation in 'affordable, quality' hotel accommodation. Their Sleep Director's research programme has resulted in the company trailing e.g. doggy beds, recyclable hotel, a-room-a-therapy scented sheets and high tech Dermasilk pyjamas.
13 pages (3250 words) Essay
IMC (Integrated Marketing Communication)
It has been found that the marketplace for children will be a difficult one to gain a foothold in, with such a fragmented marketplace and many competitors having already strongly established. However the 'Larry the fun Koala' campaign will have an edge. It will directly market the idea of both the educational side of books and also the value of spending time with your child.
6 pages (1500 words) Essay
It is indeed the benchmark when it comes to hallmark and state of the art advertising. Without a shadow of a doubt, its affiliates the world over, have held on firmly to its beliefs of creating ideas and concepts which are
6 pages (1500 words) Essay
Integrated Marketing Communications Plan for Dulux
It is against this background that Dulux sought to capitalise on this situation in a bid to promote its paint mixing service among those who have decided to remain in their old homes. An exclusive survey by The Sunday Telegraph, (16 May 2008), reveals that home
12 pages (3000 words) Essay
Development of an integrated marketing communication mix strategy for an IT brand such as HP or intel planning to enter a new but very competitive market such as Russia or China
over the years in US and European markets; however, the company will need a strong strategic infrastructure for internationalization of its marketing mix, target segmentation, supply, and distribution operations. It highlights the intense competitive environment in Chinese
10 pages (2500 words) Essay
Integrated Marketing Communications (IMC)
However, with intercultural, intergenerational and global sites such as, Facebook, social networking has been rendered more dynamic and
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation