Saudi Dairy & Foodstuff Company

Saudi Dairy & Foodstuff Company Case Study example
Masters
Case Study
Marketing
Pages 17 (4267 words)
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SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products. …

Introduction

The company has been very successful in its operations because it employed the best strategies ever especially merging with Tetra Park, which led it to introduce more products to its normal production. This paper provides a clear picture of how the company was established, how it began operations, how it came to merge with Tetra Park the best strategies it employed in order to become the best in Saudi Arabia and how it is performing so far. The paper also describes the companies SWOT Analysis where it provides the company’s Strengths and Opportunities and Threats and Weakness. The company’s major threats include stiff competition from competitors, instability of economy, importation of similar products, unstable management, and incompetent staff. This paper mentions two main recommendations for these challenges. These are ensuring proper management, which leads to quality production, and proper marketing techniques, which include media advertisement. Therefore, it is able to give the viewer a clear depiction of the entire analysis of SADAFCO Company.
Company Analysis
Saudi Dairy & Foodstuff Company
Introduction
Saudi Dairy and Foodstuff Company (SADAFCO) was developed in 1746, with it’s headquarter centered in Jeddah, Kingdom of Saudi Arabia (KSA). The company’s production began in a year later with main concentration being on dairy products. Several other attainments were put in place in following years. ears. ...
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