Global marketing management

Global marketing management Essay example
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Marketing
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Marketers take in to account various strategies that they feel better and effective to achieve sustainable competitive advantage in today’s competitive markets.Maintaining stronger relationship with consumers is undoubtedly a very effective marketing tactic that can certainly help a firm stay stronger for quite a long term in the market. …

Introduction

Marketers take in to account various strategies that they feel better and effective to achieve sustainable competitive advantage in today’s competitive markets. Maintaining stronger relationship with consumers is undoubtedly a very effective marketing tactic that can certainly help a firm stay stronger for quite a long term in the market. I would suggest my friend to think about relationship marketing and he therefore needs to treat his customers always welcomed to the business and to maintain friendly relationship. Consumers are to be treated as business partners both inside and outside the firm. Relationship marketing begins with identifying and understanding the needs and wants of customers and recognizing how to satisfy their requirements and preferences (Cravens, 2002, p. 205). In order to stay very relevant and to compete with new small strips and Wal-Mart stores in the area, it is critically important that he should build stronger partner-relation with consumers by taking in to account the following strategic steps. Make relationship marketing and customer-contact as an important part of corporate objective of the business. Train employees and all other service-providers about how effectively and friendly they need to treat customers. Keep constantly contacting customers for better services, before as well as after sales services, customers’ feedback and analyzing the words-of-mouth from the customers. ...
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