MARKETING

MARKETING Term Paper example
Undergraduate
Term Paper
Marketing
Pages 6 (1506 words)
Download 0
-Current Marketing Situation
-Market Description
-Product Review
-Competitive Review
-Channels and Logistics
- Marketing Strategy
-Positioning
-Product Strategy
-Pricing Strategy
-Distribution Strategy
-Marketing Communication Strategy
-Marketing Research
-Marketing Organization…

Introduction

24 to 32 km/hr. It has been apparently observed that the usage of e-bikes has been increased drastically in recent business context. This is owing to the reason that e-bikes deliver extreme mobility as well as health benefits to the disable or older people. Moreover, the e-bikes have become a better substitute for cars that is quite cost-efficient as well as effective. It has been viewed that the business market of e-bikes is growing tremendously in Australia that is mostly used by the youths, older people and retirees among others as an effective transportation system. With regard to determine the current market situation in Australia, it has been viewed that the regulatory authorities belonging to Australia have challenged towards the execution of e-bikes. It is obvious to the fact that e-bikes consume considerable portion of energy in comparison with any conventional bike (Electric Vehicles Pty Ltd., 2010).
Market Description
With regard to determine the market situation of e-bikes in Australia, it has been viewed that the growth rate of the usage of bicycles amid the people aged 9 and above has been recorded to 37.5% which is quite less as compared to previous 25 years. Moreover, it has also been observed that the intensification of bicycle trips has reached to a level of 20.9% which is nearly a third of population growth in Australia (Scribeworks, 2011).
...
Download paper
Not exactly what you need?

Related papers

marketing
I found the group activities that were part of the course to be quite stimulating. I will admit that the ‘Functional Presentation’ part of the course provided a greater challenge for me than did the mainly theoretical part of course; however, both sections challenged me to find new ways of learning. I found out that most of the time, businesses in today’s world operate in an environment…
Marketing
This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry. It is vital to note that position is not determined by the appearance of the product or the sustenance that it pursues to stimulate. However, it is instead the insight or appearance that takes a distinct location in the mindset of the consumer; furthermore,…
Marketing
This paper will look at marketing in general, as a process of moving products or services from the manufacturers or providers to the hands of their customers. Marketing Definition Marketing is a large process as Pride and Ferrell (3) defines it, encompassing quite a lot of processes. According to Pride and Ferrell (3) “marketing is the process of creating, distributing, promoting and pricing…
Marketing
Marketing is therefore an essential department in every organization since it deals with the product and service proportion thereby catering for the organization’s operations. The department works in close relation with other management departments to ensure the organization operates as a unified whole. In carrying out their mandate, the marketing department develops its operations depending on…
Marketing
2003, 504). Marketing structures that play roles in the strategic planning process include formalization, specialization and centralization (Kellar, A. 2009, 389). These structures are, particularly, important in shaping the performance of an organization (Laforet, S. 2012, 163). Formalization is the degree to which working relationships and decisions are governed by standard policies, procedures…
Marketing
Marketing is a particularly fundamental function for strategy formulation in a business. It informs a strategy, counsels it, reviews it and provides insights into strategy formulation in an organization. An outstanding marketing department is involved in a continuous cycle of measure-analyze-plan-measure. This cycle is as well a key ingredient of strategic business management function. Therefore,…
Marketing
At the apex are vital corporate decisions dealing with the firm's mission, visualization, goals, and the allocation of resources in the midst of business units. Planning at this stage involves decisions concerning the divestment of the business units themselves. These decisions drop down the corporate constitution to the business-unit level, where planning is mainly focused on achieving the…