-Current Marketing Situation
-Channels and Logistics
- Marketing Strategy
-Marketing Communication Strategy
24 to 32 km/hr. It has been apparently observed that the usage of e-bikes has been increased drastically in recent business context. This is owing to the reason that e-bikes deliver extreme mobility as well as health benefits to the disable or older people. Moreover, the e-bikes have become a better substitute for cars that is quite cost-efficient as well as effective. It has been viewed that the business market of e-bikes is growing tremendously in Australia that is mostly used by the youths, older people and retirees among others as an effective transportation system. With regard to determine the current market situation in Australia, it has been viewed that the regulatory authorities belonging to Australia have challenged towards the execution of e-bikes. It is obvious to the fact that e-bikes consume considerable portion of energy in comparison with any conventional bike (Electric Vehicles Pty Ltd., 2010).
With regard to determine the market situation of e-bikes in Australia, it has been viewed that the growth rate of the usage of bicycles amid the people aged 9 and above has been recorded to 37.5% which is quite less as compared to previous 25 years. Moreover, it has also been observed that the intensification of bicycle trips has reached to a level of 20.9% which is nearly a third of population growth in Australia (Scribeworks, 2011).