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Customer Analysis Marina Bay Sands Casino is one of the most advantaged casinos in the world. This is because it has relatively low competition being a duopoly while still enjoying the lowest interest rates of as low as 5 percent. To add on this, it has an amazing architectural multipart including a sky park of its kind and it is located in Asia; a region recovering from economic difficulties and has a large pool of millionaires (Tanasijevich, 2011).
The hotel management has had discussions and is continuing to conduct further discussions with the event planners, especially the wedding planners from the Indian community in order to expand its customer base. It will also conduct road shows and take part in wedding conventions to promote and create awareness of their products. This region is projected to account for over a third of the hotel’s revenue in Singapore. Primary targets of MBS include Malaysia, Thailand, Indonesia, Singapore and Vietnam (Majumder, 2010). According to Tanasijevich (2011), Malaysia is expected to produce 10 percent same as Thailand and Indonesia while 8 percent is expected from Vietnam. China, on the other hand, accounts for 6 percent of the Marina Bay Sands business. The hotel has an advantage with respect to its location at the centre of the city. The hotel’s operations are expected to be consistent with minor variations in the number of customers during weekdays and weekends during which customers spend their leisure time. There is also another market that Marina Bay Sands is eyeing, that is the Middle East. Marina Bay Sands is expecting to be flying customers between Singapore and Middle East. ...
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