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Advertising Ad Plan - Essay Example

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The media awareness network provides a significant level of policies adapted by food advertising industries. Amount of waste; Define as closely as possible the characteristics of your audience you want your advertising to reach, as well as your geographic area you plan to cover The advertisement is aimed at children, in Savannah, GA. The advertisement targeted at children usually includes advertisement containing fun messages, movies that kids love watching, meal promotions designed to suit kids and licensed characters. Kids’ advertisements on the internet involve the use of advergames and virtual features. When advertising for the kids; branding remains outstanding disregarding the foods on the market. The moment the food comes in play, the advertisers display the healthy foods option. McDonald’s foods stuffs like the burger king, Subway, and Diary queen are designed for the kids’ likings. The restaurant prefers the use of television and the internet to advertise the foods available. The use of television for the kids is preferable as the children spend considerable time watching television. The internet use also appears relevant as the McDonalds children segment sites for advertisement are visited on a daily basis. The McDonalds focus on children products is intense as they even have categories for children of almost ages (Wood, 2003). Identify the media your prospects use for information on your type of product or service The prospects use the health issues magazines for information

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on the foodstuffs to produce. The healthy magazines provide the audience with healthy and delicious options that they can snack and not to worry of their health situation. This way parents will buy their kids the foodstuffs, as they seem healthy, preventing their kids from reaching a situation whereby they end up obese. Food stuffs such as salads remains unhealthy snack that kids can consume and enjoy. When advertising such foods to the kids; the use of colors such as the orange, green and yellow colors to represent carrot, spinach, and bananas respectively to entice kids turns out successful. It remains paramount to note that kids enjoy the use of color and would go for anything colorful as they assume the food seem to be delicious (Wood, 2003). Identify the media in which you can afford to advertise with enough frequency to penetrate your target market. Television appears as the best advertising media to advertise for the kids’ foodstuffs. This is supported by the fact that kids spends a significant amount of their times watching television hence most kids will get information on the advertisements. Using billboards for advertisement will also attracts kids while travelling (Wood, 2003). What is your measurement of success? Success of the medium used in is measured in an increase in sales by 3- 8 percent of the previous sales. An increase in leads and prospects up to 5% means that the organization will soon be dominating the
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Summary

Most of the competitors in the food industry use television. The use of magazines also proves to be frequented media of advertising. Some countries provide the compliance policy for the advertisements on offer…
Advertising Ad Plan
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