Innovation and Leadership.

Innovation and Leadership. Essay example
Masters
Essay
Marketing
Pages 16 (4016 words)
Download 0
Innovation is inevitable in the corporate world today (Howells 2005, p.1-7; Senior & Fleming 2006, p.1-12). The dynamic and uncertain environment that it operates in has challenged it to adopt innovation as a necessity…

Introduction

They are faced with the issue of understanding the dynamics of innovation and exactly the drivers of the whole aspect. The question is not whether to innovate or not. Rather, they ask how they can successfully innovate. The most general definition of innovation is introduction of something new into any one given field (Zaccaro 2001, p.1-5). However, this is only a general definition of the aspect. Many people, depending on the field of operation understand innovation differently. The difference comes in when one is considering the change that will be introduced and the expected results. In the production field, innovation means introduction of a new product in the market. In the same line, it could also mean technological innovation to venture into a new the market. To another field, faster means of operation would dominate the definition of innovation. Despite varied means of defining innovation, there are three key terms that are never wanting in these definitions (Birnbaum 2004, p.345-370). These include the word new, movement from one state to another, and finally the translation of the idea in the organization. Innovation is about shifting from the old and ushering in something new. The success of the whole process is when the idea is translated into a good or service. ...
Download paper
Not exactly what you need?

Related papers

A Study of Product Innovation on Firm Performance
It reveals that continuous product innovation increases the capacity of a firm to serve wide ranging consumer needs thereby upholding their loyalty. The issue of early innovator and follower firms also emerge whereby a short-lived monopolistic operation is established through new product launch. The early innovators earn super profits before competing follower firms imitate their products.…
leadership
RAK can definitely be proud of the level of employee satisfaction it maintains for such a longer period. Proper training and guidance are given to the RAK employees for their empowerment and also to make them capable of meeting the challenges of modern business world. In extreme cases, RAK management is not hesitating to even dismiss the employees who fail to deliver the goods even after training…
Creativity and Innovation
.6 6. Bibliography………………………………………………………………………7 Introduction As a marketing advisor by profession, I have been contacted by Talent Management Team from Virgin Company Limited to advise them on how to develop and encourage creativity and innovative behavior in their company. Virgin Company is a service offering company and is mostly concerned…
Marketing and brand innovation. Apple Inc.
In the Cyclic Innovation Model, innovation can initiate anywhere. Change is inevitable and everything is constantly changing, backed by innovation. This is the basic principle of Cyclic Innovation Model. It can also be described as a technology-push method. For example, iTunes was invented by Apple Inc. in the year January 2001 and consumers started using this software for storing films and music.…
How Apple will not survive after the death of Steve Jobs
His return did not only resuscitate the company but also disrupted seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing (Isaacson, 2012). Under Jobs leadership, Apple became a innovative company that introduced products in the market that rendered other product obsolete and revolutionized the industry itself. Today, Apple is…
leadership in organizations
Therefore, in asking this question, the expected answer that would demonstrate leadership in general, and the ability to lead Microsoft in particular would therefore comprise of the following fundamental leadership principles: Strong value system Leadership is defined in different parameters. Nevertheless, the common denominator for effective and successful leadership is that the leader at least…
innovation and development
Innovation is the only strongest weapon that helps an organization or an entrepreneur to develop a strong identity in the market among other rival players. Other than this, it might also be used to develop a huge brand image and equity in the market so as to retain its sustainability in the market among others. Side by side, innovation also acts as the latest buzzword among the corporate…