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Ford Motor Company - Essay Example

High school
Author : tylergerlach
Essay
Marketing
Pages 21 (5271 words)
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Summary

This research paper will give a deep insight into the present situation of Ford: its management, influence of competitors and recession in the overall economy on the Ford’s profits and so on. The author also has developed solutions for Ford to implement the uncovered issues…

Extract of sample
Ford Motor Company

This report will give a comprehensive analysis of the external and internal factors and aspects that has lead the company to crisis. The first part of the analysis demonstrates a summary about the company and its problems in general. From the analysis in the second part it is found that poor management and decision making is the biggest problem of Ford. Ford is also loosing the market edge on Hybrid and Small cars segment. A fish bone diagram is used to represent the various challenges that have lead to the loss of profitability for Ford. The analysis helped to arrive at the issues which are management, competition, recession and quality. Excessive family control and poor decision making are the major management issues. Similarly, competition from Japanese car makers and other small and hybrid car makers are the major competition lead issues. Low demand and rippling effects of the recession are the recessionary issues. Finally product defects and recalls following that are the quality issues that affected ford. The analysis had also put forward various other solutions that will help the company to come back to profitability. Huge reduction of the family’s stake in the business is among the primary solution for Ford. The later part of the report describes a detailed cost benefit analysis for arriving at the right decision for the company. Some of the alternatives solutions available for Ford are as follows: invest huge in R&D, expand the market, develop more small cars, gradually exit the stake from other auto companies, invest in strategic alliances, gradually increase the marketing expenses, emphasize the message of quality.

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