Ground Chocolate & Co. Marketing Plan - Research Paper Example

Only on StudentShare

Extract of sample
Ground Chocolate & Co. Marketing Plan

The paper describes the main strategies of "Ground Chocolate & Co." GROUND Chocolate & Company considers diverse promotional channels that would foresee the marketing and promotional efforts outreach the maximum number of individual from the market segments. Since the company practices premium pricing, most of the people from the target market are aged between 20-40 and mainly middle class educated individuals with knowledge on the global health concerns. Both vegans and diabetics, who make a crucial market segment, can safely consume our products. Therefore, they are considered in our promotional strategy.
Various quality chocolates we produce require different raw products and expertise. Due to this aspect, it is only relevant and fair to price differently in order to meet the incurred costs of production. Our profit margins are fair. Therefore, our consumers receive fair prices according to their tastes and preferences. All our products are of high quality. Prices vary from the purest grounded chocolate to the raw bars. Our fair prices are exhibited on the wraps to enable our consumers make choices appropriately and according to their preferences. In any case, the cost incurred will surely worth the taste of our quality chocolate bars. Be ready for a completely new chocolate experience with GROUND Chocolate & Company products. We have the most flexible and considerate pricing plan that is concerned with the equity needs of our target markets. Given the high quality of our products, we do not price cheaply, but affordable. ...
Download paper


This paper is about the firm "Ground Chocolate & Co." It gives also the analysis of competitive positioning. Our chocolates are unique as compared to other providers in the market. We provide naturally made chocolates that are sun-dried, than other companies, that heat dry their products…
Author : uklein

Related Essays

marketing plan
The third objective is to increase customer loyalty significantly and turn at least 30 percent of its customers into repeat customer during the season. The company will use television advertisements, bill boards, and social media to market its brand to its main target market which is the young population of Hull City. The strategy of market penetration will be adopted by the company to increase its market share. The company will also use the occasion of Christmas and the tradition of gift giving in its marketing messages to the young population of Hull City. Table of Contents Table of Contents...
12 pages (3012 words) Essay
Marketing plan for Cheerios Cereal
. Environment. SWOT Analysis. Super SWOT Analysis. Overall Strategic Objectives. Strategic Focus. Objectives. Corporate Objectives. Marketing Objectives. The Marketing Mix …. Product. Place.
12 pages (3012 words) Essay
International Marketing Plan for Monmouth Coffee House
Monmouth will open its first coffee house in Colombo, which is the capital city of Sri Lanka. This investment decision was made after considering the geographic, legal, political, economic, natural and cultural aspects as well as the competitiveness of the potential market. Formally known as the Democratic Socialist Republic of Sri Lanka, Sri Lanka is located south of India, on an Island in the Indian Ocean. The Countries economic backbone is agriculture, but industry and services sectors also play a big role in the economy. Colombo, the city that has been selected as the starting point for...
8 pages (2008 words) Essay
Millie's Cookies Marketing Plan: China
Following this, the prospective marketing strategy of the company in terms of segmenting, targeting and positioning itself in the minds of Chinese consumers, as well as the implementation of the strategy were formulated. Furthermore, the financial objectives and the control measures to be followed were also set and the sales forecasting & break even analysis were conducted. It was revealed from the overall assessment that Millie’s Cookies should promote itself as a high profile urban consumer brand and position itself as a premium brand. This would necessitate Millie’s Cookies to employ...
21 pages (5271 words) Essay
Phil Company Marketing Plan
Apart from the limited market of electronic products, these markets subscribe to forces of free enterprise. There is liberalization of production processes. Therefore, companies within this industry produce whatever electronic product they want and of whatever quantity. In this regard, consumers are at liberty to decide what and when to purchase these products. This means that electronics manufacturing companies like Phil have to be considerate of consumers’ interests during the production process. A company should avail products that respond to what the consumer market needs (Julie &...
4 pages (1004 words) Research Paper
marketing plan ( part )
There is a need to create an integrated web portal that will adequately focus on the quality of life in Toronto. Marketing Plan The Business Challenge: Identification of Competing Cities In identifying the competing cities vis-a-vis the tourism industry of Toronto, it is critical to judge what are the strengths and weaknesses of Toronto as a tourist destination. The main strength of the city is that it is highly diverse and business oriented. Several linguistic and ethnic groups live in the highly populated city and most of them are immigrants. As early as 1978, Wall et al (1983) embarked on...
3 pages (753 words) Assignment
Global Business Situation and Opportunity Analysis [Marketing Plan Part 1]
Scanning the potential business environments and analyzing business opportunities and strengths with threats and weaknesses are critically important components in developing and establishing a market. Kraft Foods is one of the largest food processor in North America and has now emerged to be the second largest food processor of the world as it went global and made its presence in more than 100 countries. As part of its further marketing development, the company proposes to launch one of its most successful brands- namely Philadelphia- in India and therefore the company requires careful...
5 pages (1255 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!