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Marks & Spencer Marketing in the United Kingdom - Research Paper Example
Author : qlabadie
Pages 8 (2008 words)
Marketing Research Paper Table of Contents Table of Contents 2 Introduction 3 Theoretical Representation 4 Marketing 4 Marketing Orientation 5 STP 5 Marketing Mix: 4Ps / 7Ps 6 Organization Selection 7 About the company 7 Relation of Concepts: 8 Marketing Orientation by Marks and Spencer 8 Marketing Mix of Marks and Spencer 9 Conclusion 10 Reference 11 Introduction The 21st century is an era of rapid developments, and these developments are being continuously brought into effect as a result of tremendous globalization…
As a result of this, the customers are naturally becoming more and more demanding in nature with respect to their specific needs for new and innovative products and services. This is in return creating a major pressure in the local markets around the world, and is eventually resulting in the way getting paved for the development of markets that are present in the new and emerging economies. The emergence of new markets in the developing economies is playing a major role in increasing the level of competition in the marketplaces all over the world. In an attempt to attain a significant level of competitive advantage in the global as well as the local marketplace, companies are seriously focusing on the process of generation of value for the consumers while keeping a stringent eye on the quality of the product or service that is being provided and delivered to the customers. ...