StudentShare solutions
Triangle menu

Marketing managemnet - Essay Example

Nobody downloaded yet

Extract of sample
Marketing managemnet

Many companies seek success in various factors. These factors include: excellent information systems, qualified workforce, and modern technology all contribute to business success. Nevertheless, successful companies, such as Coca Cola Company, McDonald’s foods, Starbucks, and other renowned companies have had a similarity: they have a strong customer orientation programs and have heavily invested in marketing on their products and services. Marketing Management In essence, marketing consists of strategies and tactics that are used to identify, create and maintain satisfying relationships with customers that results in value increase for the companies and the customers. Successful companies dedicate efforts to sensing, serving and satisfying the needs of customers in the unique target markets. Companies like Apple have attained brand equity through constant innovation an excellent customer service. Moreover, Apple products are built on advanced communication technology and additional feature like email and messages capabilities, which have increased the level of customer satisfaction. Basically, the Apple Company has been able to implement technology, and innovation in all the marketing mix elements (Boone and Kurtz, 2010). Marketers should always understand that business revolves around the creation and delivery of value to customers. The customer value is said to be the variation between the customers’ value gained from owning and using the products and the cost of obtaining the products. Of importance to note is that successful marketing managements entails identifying the right market for the products and services and designing the appropriate marketing communication messages, which are tailored to the particular market and target customers (Green and Keegan, 2012). Elements of Marketing Strategy The marketing strategy of any company is composed of various elements, which interrelate. The main element is the market selection and the product planning, which basically involves the product line and the product offering of the target market. A company can either choose a single market strategy or multi market strategy. In single marketing strategy, the company will concentrate its efforts in servicing the single unique market segment while avoiding competition with the dominant players. In a multi marketing strategy, the company will serves several distinct markets hence the importance of carefully selecting the target markets which are viable. In a total marketing strategy, the company will offer differentiated products to different market segments; hence it should utilize the marketing variables such as price, promotion, products, as well as, the distribution strategies in competing effectively in the entire market (Haberberg and Rieple, 2008). The company should ensure that thorough scrutiny should be able to decide and take up on the best marketing strategy that ought to be used. For instance, the Apple Company has been able to anticipate and bear the market risks including the effective promotion of the Apple products such as iPods and phones. According to Hartline and Ferrell 2010, a company may also choose an early entry where it brings into the market a new segment after the market leaders hence the company should ensure that it uses superior marketing strategies and sufficient resources to compete with the market leader. A company could also choose a laggard entry strategy where it enters in the market through imitation of ...Show more


Marketing Management (Name) (Institution) (Course) (Tutor) (Date) Introduction Marketing management basically entails putting into practice, tracking and re-evaluating a company’s marketing resources and activities. Marketing management revolves around how large a company is and the industry in which it works…
Author : mariliehodkiewi
Marketing managemnet essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing managemnet"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 pages (500 words) Essay
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 pages (250 words) Essay
Rewards Managemnet of Apple Inc
This is followed by the brief introduction of Apple Inc, which is a US based MNC and specializes in the production and designing of electronic goods, computer softwares etc. This is followed by the literature review which focuses in the theories of rewards management in organizations.
8 pages (2000 words) Essay
Rewards Managemnet of Adidas
The reward practices of Adidas together with the company’s employee performance are further analyzed. The report concludes by recommending that Adidas should pursue in their bid to have a motivated workforce and in increasing the company’s general performance.
8 pages (2000 words) Essay
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
Postoperation Managemnet Case Study
The two physiotherapy methods recommended are mobilization of the body and mind by exercises and application of external energy in form of heat. There is a need to remove the discharge and therefore CRP and w/diff. Labs are recommended on a daily basis. It is recommended that the diet be advanced if the bowel sounds are present and when the patient is passing flattus or stool.
2 pages (500 words) Essay
Business: Service Operations Managemnet
These activities are as well linked with Product and Service Management. Though product management is generally in regard to one or more intimately linked product -- that is, a product line. Operations management is in consideration to all operations inside the organisation.
15 pages (3750 words) Essay
Strategic managemnet of burger king
include being ranked among Americas 1,000 largest corporations by Fortune magazine, inclusion of company shares in Standard & Poors MidCap 400 index and recognition as one of the Best Global Brands by Interbrand. The company has credited its success so far on its commitment to
3 pages (750 words) Essay
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 pages (1000 words) Essay
Project managers normally focus on the favourable, familiar, measurable, controllable and noncommittal while giving blind eye to other risk factors that significantly affect project
10 pages (2500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment