"In appraising the international marketing environment, the economic environment of a country is the most important consideratio

"In appraising the international marketing environment, the economic environment of a country is the most important consideratio Essay example
College
Essay
Marketing
Pages 5 (1255 words)
Download 0
In appraising the international marketing environment, the economic environment of a country is the most important consideration for an enterprise. Discuss. Name Course Tutor’s Name 7th, January 2013 The international markets today keep fluctuating from time to time, in addition to the stiff competition that is experienced in these markets…

Introduction

This is evident as several companies across the world have international brands; these include Coca Cola Company, Microsoft, among others (Cavusgil, Ghauri & Agarwal, 2002). However, international marketing is faced with a variety of challenges as it is requires great strategies to achieve compatibility between different countries. This is in terms of the different needs of people in the different countries, as well as their regional differences (“Experts Column,” 2009). In appraising the international marketing environment, marketers should consider a variety of factors, including economic, cultural, legal, and political factors; however, culture is the most important factor, which needs special consideration for effective international marketing. In order to implement effective strategies in international marketing, cultures of the involved countries must be put in consideration. Since different countries have different cultures, the marketing strategies in all the involved countries cannot be similar, as different countries will have varying preferences, which are dependent on their cultures (“Experts Column,” 2009). For instance, the health and fitness companies today cannot get equal grounds in all their international marketing. ...
Download paper
Not exactly what you need?

Related papers

Marketing Environment
The company was recently noted to have started transactions with the economy of Japan by offering the Japanese customers with regular and premium quality of wine. In its future expansion panning, Company A has selected the market of China owing to the opportunities and the threats presented by the Chinese wine industry in comparison to the other probable target markets including that of UK and USA…
International Marketing Environment
Evidently, all these constraints affect the flexibility of doing international trade. A country while exporting its domestic products is benefited by the foreign exchange income as well as by the new employment opportunities. On the other hand, while importing goods from other countries, a ‘consumer surplus’ is being created when the consumers are benefited by the availability of better…
Situational Analysis of International Marketing Environment
Marks and Spencer is one of most established players in the retail industry with a large array of products ranging from food to apparels (Marks and Spencer, 2011). The company was established in the year 1884 by Michael Marks and since then has grown rapidly to about 600 stores in UK alone employing about 75000 individuals across the globe in diverse markets (Marks and Spencer-a, 2011). However…
International Marketing Environment
19). In order favorable balance of payment to be achieved, governments do subsidize the exports and impose quotas and high tariffs on imports. Though different countries adopt different strategies to increase the inflow of foreign currency through exporting, most countries facilitate shipping through forwarding agents and provide loans and other facilities as well. Some countries impose navigation…
International Marketing Environment
Thus, the understanding of the environment of international marketing is significant in order to successfully achieve business goals (“Understanding the Global Marketing Environment”, n.d., pp.4-5). The Role of Government in International Trade The government has a significant role in international businesses, where the government promotes the activities of the trades and businesses. Various…
Marketing environment
Gradually with time the company has expanded its menu by including fish wraps, smoothies, fruit salads etc. McDonald’s maintains a diverse workforce by hiring executives and workers belonging to varied nations where 70 percent of the workforce is women employees and over 25 million leaders are women or belong to the minority class (McDonald, 2013b). McDonald’s provides quality coaching,…
Global Economic Environment and Marketing
This has lowered the cost of production for the company which in turn has provided them cost leadership. This also allows the company to maintain its environmental standards (The Times Newspaper, 2009). The key economic factors are: Firstly, the use of renewable raw materials and smarter use of them along with a dedicated relationship with suppliers have contributed to the company’s performance.…