Market Research and Business Plan of Apple - Essay Example

Extract of sample
Market Research and Business Plan of Apple

The essay "Market Research and Business Plan of Apple" presents a plan for an innovative edition of laptops from Apple Inc. The underlying report accounts the performance of tablets of Apple Inc. and its immediate rivals going head to head in competition as current market revolves around it. Assessing market trend and performance with the latest tablet invasion is also very difficult as a large number of companies have landed in with their versions. Tablets are differentiable on the basis of brand, size, features, storage size, etc. There are almost more than 35 brands of tablets present in the market; within three sizes; five types of operating systems; six features variation parameters and four storage sizes. Apple has been in competition with Samsung’s Galaxy, Google’s Nexus and Amazon’s Kindle Fire. The market has been gradually sharing the Apple’s market share pie to Samsung’s broader variation offering as and to Amazon’s reasonable offering. Apple has been dominating the market with its high price; Apple Mini iPad launched at a price of $499.00 in the US whereas the analysts presented an estimate of the material bill for Apple Mini iPad to be $188.00; gross profit of $ 311.00 or 62% per unit. Whereas Amazon is offering its latest Fire Kindle for $ 199.00 while latest Samsung Galaxy Tablet is offered with a price of $ 358.00 and Asus Google Nexus tablet is being offered for $267.36. Further, Asus Transformer tablet version is also charging the price of $.499.99; 0.99 cents higher than iPad mini. ...Show more


This essay presents the analysis of Apple's market research and business plan regarding the launch of Apple products that took Apple on leading position. With continuous innovation, Apple’s defining trait, this report develops a plan for another innovative edition of laptops from Apple Inc…
Author : gerholdjoey
Market Research and Business Plan of Apple essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Market Research and Business Plan of Apple"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing plan of the Apple company in United Kingdom
Apple launched its I Phone in 2008 and since then the cell phone has become famous all over the world. Unique design and features that I Phone offers is the main reason why the cell phone is extremely famous globally.
8 pages (2000 words) Essay
Would there be Apple without Jobs
Would there be Apple without Jobs? Apple Inc. (earlier Apple Computer Inc.) was founded in 1976 by Steve Jobs and Steve Wozniak. In 1980 the company was incorporated as a public company. Steve Jobs left Apple in 1985, only to return a decade later. Ever since his return, Apple Inc.
13 pages (3250 words) Essay
The market research method is important for a market-oriented company due to various reasons. Market research prevents the company from taking wrong decisions regarding the launch of new products. This type of research is mainly done to determine the consumer’s needs, to reduce chances of failure while launching a new product and to estimate future trends.
6 pages (1500 words) Essay
Research Term Paper- Apple iPhone
One of the companies that has survived this turbulence is Apple Inc. Apple Inc is one of the leading brand of the world and is rated as 35th on the list of Fortune 500 companies (CNN Money, 2011). The organization was established in the year 1976 as Apple Computer by Steven Wozniak and Steve Jobs who is the present CEO of the company.
7 pages (1750 words) Essay
Rhetoric of Apple Marketing
The first of these reasons tends to be a direct impact on the consumer preference as far as Apple positioning its products is concerned. Apple has very effectively made use of strategies which allow its products to remain highly profitable in the industry.
5 pages (1250 words) Essay
Business Research Report
Software applications had reached 850,000 at Apple Inc..Their usefulness for the public can be seen by over 49 billion downloads worldwide as of the latest (Apple Inc. 2013a). Jobs were also created by 250 Apple Retail Stores in 44 US States with an average of over 100 employees per retail store and about 20,000 other jobs related to the construction of Apple stores.
6 pages (1500 words) Essay
Research typical business plan models
The consequent two models have eight steps that must be implemented. Similarities: Business plan models have typical structures since main objectives of businesses are identical. The layouts above consist of the executive summary that analyzes the objectives, keys to success and mission.
4 pages (1000 words) Essay
Research Term Paper- Apple iPhone
The organization was established in the year 1976 as Apple Computer by Steven Wozniak and Steve Jobs who is the present CEO of the company. The company was publicly listed on the stock exchange in the year 1980 and is presently based in California
7 pages (1750 words) Essay
Macro environment is closely related to the general business course rather than the performance of a single business sector. The macro environment is analyzed using The PESTLE Analysis, which is a framework applied in the scanning of organization’s macro
2 pages (500 words) Essay
In 2012, Apple became the number one purveyor of smartphone, increasing its market share to 36.3 percent, representing an impressive 6.7 % within a year in the US (Apple Inc., 2014). With its gains in place, Apple has
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email