Market Research and Business Plan of Apple - Essay Example

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Market Research and Business Plan of Apple

The essay "Market Research and Business Plan of Apple" presents a plan for an innovative edition of laptops from Apple Inc. The underlying report accounts the performance of tablets of Apple Inc. and its immediate rivals going head to head in competition as current market revolves around it. Assessing market trend and performance with the latest tablet invasion is also very difficult as a large number of companies have landed in with their versions. Tablets are differentiable on the basis of brand, size, features, storage size, etc. There are almost more than 35 brands of tablets present in the market; within three sizes; five types of operating systems; six features variation parameters and four storage sizes. Apple has been in competition with Samsung’s Galaxy, Google’s Nexus and Amazon’s Kindle Fire. The market has been gradually sharing the Apple’s market share pie to Samsung’s broader variation offering as and to Amazon’s reasonable offering. Apple has been dominating the market with its high price; Apple Mini iPad launched at a price of $499.00 in the US whereas the analysts presented an estimate of the material bill for Apple Mini iPad to be $188.00; gross profit of $ 311.00 or 62% per unit. Whereas Amazon is offering its latest Fire Kindle for $ 199.00 while latest Samsung Galaxy Tablet is offered with a price of $ 358.00 and Asus Google Nexus tablet is being offered for $267.36. Further, Asus Transformer tablet version is also charging the price of $.499.99; 0.99 cents higher than iPad mini. ...Show more

Summary

This essay presents the analysis of Apple's market research and business plan regarding the launch of Apple products that took Apple on leading position. With continuous innovation, Apple’s defining trait, this report develops a plan for another innovative edition of laptops from Apple Inc…
Author : gerholdjoey
Market Research and Business Plan of Apple essay example
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