Maximising sales and client base, new approaches for a contemporary art gallery

Maximising sales and client base, new approaches for a contemporary art gallery Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
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[Student’s Name] [Submitted to] [Subject] [Date] Maximizing sales and client base, new approaches for a Contemporary Art Gallery The paper is aimed at providing a deep analysis regarding maximizing sales and client base for the Contemporary Art Gallery. CAG is a modern art gallery developed to enrich the artistic sense of its customers and also to facilitate the modern age artists and their respective art work…

Introduction

The paper has built up a very substantial and suitable mission statement and has also assigned the immediate tasks to be done by the company. Deep analysis on the business activity is presented and future forecasting is made on the basis of PESTEL analysis and Seven Ps of marketing. Mission Statement Contemporary Art Gallery will prove to be a distinctive platform for the display of visual and performance art. Located near to the nature such as a sea side it will not only provide entertainment to its visitors but also put an additional mark on the earnings of the artists. Wide range of customers would be served aging from 16-65 who maintain varied lifestyles and tastes with respect to art. CAG would be only art gallery showcasing visual and performance art all at one place. Objectives The initial business plan is made on the basis of ‘The Pyramid of Goals’ presented in ‘The Business Plan Workbook’ (Colin Barrow et al.). ...
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