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ORGANISATION’S BUSINESS MODEL: STAKEHOLDER CREDIBILITY ALONG WITH FINANCIAL VIABILITY With consensus on the fact that CEO must be well informed of the company’s business model, there is little agreement on the operating definition of business model. With all innovations, the ground concept of business model remains as Peter Drucker defined that business model shall address the clear customer identification; valued factors by business’ customer and ways to manage to meet customer value demand in cost efficient or profitable way.
For this purpose, different research articles and publications have been used. While designing or redesigning the business model it is important to keep in consideration several points like the needs of the customers, what activities will fulfil or satisfy those needs, how the activities will be linked, who will perform those activities, how the value be created for different stakeholders, and what revenue models will be integrated. Hence, it can be said that ultimately the business activities and model should be designed in such a way that there is high value creation for all stakeholders along with delivering high financial performance. Stakeholders’ credibility and financial viability tend to bring in or combine both; financial and social constraints while formulating and designing the overall business model. ...
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