how to recover from a social media PR disaster

how to recover from a social media PR disaster Essay example
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How to Recover from a Social Media PR Disaster Name University Social media has become a major marketing tool for businesses today. It certainly cannot be ignored and have a great impact on any company’s sales and profits. This is mostly because the internet users are increasing day by day and people are becoming more aware about the products that are available in the market…

Introduction

According to Zachary Sniderman’s article “How to: Recover from a Social Media PR Disaster”, social media disasters can hurt a company the most and often leaves a long lasting negative impression in the minds of people. There are few ways identified in the article which can lead to a social media disaster. These are: 1) The inappropriate opinion, that is when an approach goes out over your social existence that is unsuitable to your brand, 2) The insensitive statement is when the company associates itself with an event that is not acceptable to majority of the people, 3) The early hype of a product that is created well before the products release which is mostly interpreted as false information, 4) The false reward is when a company makes a false promise to reward its customer and 5) the hack which is hacking of company information (Sniderman, 2011). Sniderman has provided enough evidence to prove his point right. The question that arises is that whether due to the fear of social media disaster, should companies stop using social media as a medium of marketing? Discussed earlier, social media marketing is one of the most important techniques in developing a brand name and image of the company and it simply cannot be ignored if a company wants to be successful in today’s cut throat market. ...
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