Product Launch

Product Launch Essay example
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American Warehouse Club Darrell Harris, Perry Maison, Sharon Washington, and Steven Antley University of Phoenix MKT/571 December 3, 2012 Mr. Jerry Shipley American Goods Wholesale Club Contrary to popular notion, more than 80% of the American consumer spending actually goes towards products made in America, according a research conducted by the Federal Reserve Bank of San Francisco (Hale, Galina, Hobijn, Bart, 2011).


American Goods Wholesale Club (AGW) is a service provider and also carries actual products. Our company will tap into the market of patriotic American consumers whiles promoting products that already exist for both local consumption and export. AGW Club will provide a platform for manufacturers to display and promote their products while servicing its members with their needs. Manufacturers determine their prices but will be at a discounted rate compared to how much they will sell it to other retailers. Product owners will be paid when the product is sold. The marketing mix offers a very competitive pricing for AGW Club members, a solid medium for manufacturers and very low to no inventory cost for the company. AGW Club is situated in Virginia, United States of America. The club has also planned to expand the company in other states in the future with enhanced growth and prosperity. Moreover, the club also has an online store for providing services to members of the club across America in a more efficient manner. Product Description AGW Club also facilitates in promoting products manufactured in America and in marketing those products to its members. ...
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