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Consumer Behavior Paper Name: Tutor: Course: Institution: Date: Consumer Behavior Paper Marketers focus on consumer behaviors in order to improve their marketing strategies and foster an understanding of how the consumer thinks feels and selects between various alternatives (Solomon, 2010).
On other hand, study of consumer behavior focuses on the motivation of the consumers to making various decisions strategies among different products differing in levels of significance and interest (Hawkins, Best & Coney, 2004). Study of consumer behaviors enables the customers to improve on their marketing campaigns and strategies in a way that is effective in reaching the consumers. The paper will focus on defining the term consumer behaviors and discussing the way 4Ps, product, price, promotion, and place, affect purchasing decision. Consumer behaviors can be defined as the study of individual groups, organization and the procedures used in selection, using and disposing products, services, familiarity and ideas that can satisfy their needs and influence of procedures to consumers and society (Schiffman & Kanuk, 2007). Moreover, study of consumer behavior makes a substantial contribution to in application of techniques by marketers in the process of marketing their commodities. Relationship between consumer behavior and the subject of marketing relates to consumer behavior application in marketing strategies in order to enhance the marketing campaigns. ...
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