Dubai has various kinds of luxurious hotels and Armani hotel is among one of them. It can be indicated that Dubai maintains a high quality of lifestyle and high standard of living. The combination of high standard of living, vibrant nightlife, and good weather makes Dubai one of the most attractive cities for travellers as well as the local people residing in Dubai. The hospitality sector has evolved over the years and Dubai being the favourable tourist destination; it has led to many international hotels and resorts targeting the international business traveller and leisure traveller. The international customers prefer visiting Dubai because of its lifestyle and current economic development and thus it can be concluded that Dubai has been accepted as a tourist as well as business destination for most people. The target market will be analysed with the help of four variables- Measurability, Accessibility, Sustainability and Actionability. The Armani Hotel in Dubai is one of the most luxurious hotels and resorts and it mainly targets the business class people and high end customers who have the required money to spend. Measureability: The Armani hotel in Dubai targets leisure travellers as well as businessmen and offers a luxurious getaway for conferences, meetings, exhibitions and other events (Meet Dubai, n.d). As mentioned above, Dubai’s population is set to exceed 2 million along with better economic development happening, indicating great opportunity for hotels and resorts. The main target market for Armani Hotel Dubai will be the age group of 30-34 years though not ruling out the other age groups. Accessibility: A market segment needs to be accessible with respect to geography and economy. Dubai has changed over time and has become a major business centre with a diversified and dynamic economy. Dubai tends to enjoy a strategic location and it is seen as an investment opportunity by most of the businesses (Dubai eGovernment, 2012). Armani Hotel in Dubai has targeted the business class and leisure travellers who visit the place because of business purposes and also for personal reasons. The age group of 30 years and above has the highest number of visitors or local people visiting the hotel for business purposes. Sustainability: Sustainability of target market segment is highly important and it is important for service
This paper talks about the Armani hotel in Dubai, which was set up in 2010 and within the next two years, the hotel has been able to achieve success and is one of the most luxurious hotels in Dubai. It is preferred for both business purposes or leisure and holidays by individuals. …
I placed the foot in my practical life by doing internship at the Grand City Hotel in Berlin, Germany. Having worked as an intern in the Grand City Hotel for six months, I have got a comprehensive insight into the set of skills and competencies required by an individual to perform his/her duties successfully as a Revenue Manager Assistant at a hotel of this large magnitude as of the Grand City Hotel.
Investing in the hospitality industry requires a vivid understanding of the cultural, social, economic and political set up of Dubai. More over, the knowledge of the cosmopolitan nature of Dubai is vital due to its large number of franchised brands (Rehman, 218).
By acting as one line narratives of overall features of the product, they provide easy information to customers. Smart ways of description of the details of the product easily attract a passive view of the shopper, which may eventually turn out to be the sales of the product.
The analysis is made in two parts. 1. Analysis of financial performance based on the results for the year and the overall position of the company in relation to the industry and the previous year 2010 and 2. Treatment of intangible assets in the books of accounts and the financial statements.
This towering hotel offers a wonderful view of this elegant part of the city with excellent service providers that are ready to provide the best of the service round the clock. Cutting an impressive landmark out of the native sandstone of the area, Hotel City Park offers travelers a new level of luxury with the distinctive personalizedtouchand impeccable hospitality of International standard.
As a result, economic interdependence and interaction between countries are becoming ever stronger. In this massive tide of economic globalisation, no country can develop and prosper in isolation. China has learnt from her long history that isolation leads to backwardness.
The next part of the report consists of the marketing strategy and includes almost all of the relevant concepts of marketing like the mission, the objectives, the target market and the positioning strategies. Also, the marketing strategy discusses the marketing mix and the market research at length.
Some domestic giants, lulled into a sense of complacency by consistent returns and stockholder confidence, may expand into a market where competition is much tougher, and take one on the nose. Market saturation is
ly, more than 672,000 rooms in over 4,500 hotels in nearly 100 countries and territories around the world” (IHG website, 2012), The nine renowned brands being Intercontinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels & Resorts, Holiday
In this cases, the professionals are not involved in the providing the content (Interactive Advertising Bureau, 2008). Wikipedia is another famous website where the users provide their own content free of cost. In this context, I have chosen the
2 pages (500 words)Coursework
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