Positioning of Armani Hotel (Dubai)

Positioning of Armani Hotel (Dubai) Coursework example
High school
Coursework
Marketing
Pages 5 (1255 words)
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This paper talks about the Armani hotel in Dubai, which was set up in 2010 and within the next two years, the hotel has been able to achieve success and is one of the most luxurious hotels in Dubai. It is preferred for both business purposes or leisure and holidays by individuals. …

Introduction

Dubai has various kinds of luxurious hotels and Armani hotel is among one of them. It can be indicated that Dubai maintains a high quality of lifestyle and high standard of living. The combination of high standard of living, vibrant nightlife, and good weather makes Dubai one of the most attractive cities for travellers as well as the local people residing in Dubai. The hospitality sector has evolved over the years and Dubai being the favourable tourist destination; it has led to many international hotels and resorts targeting the international business traveller and leisure traveller. The international customers prefer visiting Dubai because of its lifestyle and current economic development and thus it can be concluded that Dubai has been accepted as a tourist as well as business destination for most people. The target market will be analysed with the help of four variables- Measurability, Accessibility, Sustainability and Actionability. The Armani Hotel in Dubai is one of the most luxurious hotels and resorts and it mainly targets the business class people and high end customers who have the required money to spend. ...
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