E-marketing Business Plan for Glass Infinity Glass Infinity is the corporate brand name of Google’s long-time development program Project Glass. This program resulted in the development of interactive eye-wear technology. This technology is now fully integrated and functional with the modern world…
With the unique nature of this product design, there is the further recognition that Glass Infinity must develop a strong e-marketing business plan. The following constitutes a strategic e-marketing plan to increase online sales, social media awareness, and online advertising reach. The first part of the advertising strategy aimed to increase the product’s social media awareness. While social media are often recognized as constituting a phenomenon for youth culture, research has demonstrated that adults increasingly engage in social networking Lennon & Curran (2012). Lennon & Curran (2012) examined social network users among individuals over 50. This research revealed that these individuals primarily engage in social media as a means of enjoyment. This is contrasted with younger audiences who more fully implement the functional characteristics of these platforms. Today’s most prominent social networking platforms are Facebook and Google’s own Google Plus. ...
In this way, the company would develop a platform that individuals could quickly download to their networking account. This platform would use Google Maps and Project Glass to allow individuals to explore major land areas and actually meet up with other people from their friend’s list. The individuals then could post some of their findings to their social networking wall, indicating that they met at a major landmark using Project Infinity. For instance, two people could choose to explore downtown Paris with the interactive eye-wear. As the messages about meet-ups are posted to the online wall, other participants will be encouraged to join, ultimately leading to the real world purchase of this interactive eye-wear. The second part of the strategy aimed to increase the product’s advertising reach. Because of Google’s unique position as the Internet’s primary search engine, this strategic report recognizes that the company can leverage its position in this realm to promote the product’s advertising reach. In increasing advertising reach, this report recommends that Google consider giving Glass Infinity privileged spots in search engine searches. In addition to leveraging search engine optimization (SEO), this report considers that the company should implement unique methods of advertising. One prominent method that is supported by recent research is blogging. Balaque & Valck (2013) indicates that blogging is an effective tool for expanding advertising outreach when it is implemented in controlled contexts. Goldsmith (1999) considered that high credibility spokespeople markedly improve customer’s belief in the specific product. Rather than targeting one or two celebrities, this ...
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