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E-marketing Business Plan for GlassInfinity - Essay Example
Pages 5 (1255 words)
E-marketing Business Plan for Glass Infinity Glass Infinity is the corporate brand name of Google’s long-time development program Project Glass. This program resulted in the development of interactive eye-wear technology. This technology is now fully integrated and functional with the modern world…
With the unique nature of this product design, there is the further recognition that Glass Infinity must develop a strong e-marketing business plan. The following constitutes a strategic e-marketing plan to increase online sales, social media awareness, and online advertising reach. The first part of the advertising strategy aimed to increase the product’s social media awareness. While social media are often recognized as constituting a phenomenon for youth culture, research has demonstrated that adults increasingly engage in social networking Lennon & Curran (2012). Lennon & Curran (2012) examined social network users among individuals over 50. This research revealed that these individuals primarily engage in social media as a means of enjoyment. This is contrasted with younger audiences who more fully implement the functional characteristics of these platforms. Today’s most prominent social networking platforms are Facebook and Google’s own Google Plus. ...