‘Old’ advertising and marketing vs. effective new media campaigns - Essay Example

Only on StudentShare

Extract of sample
‘Old’ advertising and marketing vs. effective new media campaigns

Both Fordism and post-Fordism have to do with the organisation of businesses, but they are normally extended to include political and social spheres (Tuten, 2008). Fordism was the accepted process and practice in the industrialisation of nations in the past. It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations (Ioannides and Debbage, 1997). The fundamental values of Fordism were the establishment of big processing production facilities that were characterised by inflexibility in a procedure that was supervised by a hierarchical and bureaucratic executive system. A partially-skilled workforce was engaged to function in repetitive as well as highly specialised operations. The dominant political and societal constituent of Fordism was that it was centred on shielding the national market (Boynton and Milazzo, 1996). It aimed to preserve jobs within borders with the aim of selling principally to the populace of the local market. Fordism, which got its name from Henry Ford, proposed the design of central control, homogeny and the capacity to cultivate and meet the requirements necessary for the mass consumption of products and services market. Post-Fordism, on the other hand, has to do with the era of technical advancements which have altered the entire procedure of production. The extensive, bureaucratic business establishment that characterized Fordism is no longer relevant. ...
Download paper

Summary

Both Fordism and post-Fordism have to do with the organisation of businesses, but they are normally extended to include political and social spheres (Tuten, 2008). Fordism was the accepted process and practice in the industrialisation of nations in the past…
Author : eichmannstephen

Related Essays

New Media in China
(Ditong, 2009). This was unexpected of China. As in the past, Chinese media had never broadcasted instantly news related to natural disasters without the consultation and direction from the Chinese Government. But this was the first time it had behaved differently. In the 1980’s reporting of such disasters was not allowed as it was considered not to be in the best interest of China. It was thought that reporting such events would harm the country’s good reputation. With time, China’s perspective regarding the broadcasting of news related to natural disasters changed to becoming more open...
8 pages (2008 words) Essay
New Media & International Communication
The media influences with sports apparel are created through various forms of communication that are based on commercialization. The types of media are inclusive of more traditional forms of media, such as print ads, newspapers, magazines and TV advertisements. These forms of commercialization are known to carry a specific number of advertisements or highlights that are based on sports apparel. There are also newer forms of advertisements through the dispersal of information on the Internet, specifically which creates a different relationship with potential customers interested in sports...
10 pages (2510 words) Essay
New forms of advertising in digital age and social media. Fashion Blogs: A viable tool for marketing fashion brands?
Advertising was always the best medium to communicate with the consumer. It was reliable and extensive and the advertiser had control over what he wanted communicated to the public. Come the present times however, there has been a totalt transformation in this scenario due to social media. Advertising in traditional media is undergoing a dramatic decline due to the increasingly popular use of digital media and increased methods of bypassing traditional advertisement. Today if a brand is not on a social networking site their presence on internet is equal to zero. ...
15 pages (3765 words) Research Paper
Media Advertising Criticism
The major role of advertising is to increase sale of products and services, in addition to creating and maintaining the brand identity and image. It also entails communicating the change that exists in the product line and introducing a new product or service (Bartels 46). It is also viewed as a favorable representation of products to make customers, consumers and the public aware of the existent products. In other words, it lets potential users, buyers, and the public as a whole become familiar with the various brands of products, goods and services found in the market. Advertising has faced...
10 pages (2510 words) Essay
How Advertising and the Media Have Created a New China
China is no exception: a country with a long history of communism, China slowly adopts a new, westernized vision of the global reality. Chinese media reflect and contribute to the development of new consumer images. The influence of advertising on individual and collective identities is difficult to overestimate. More important are the influences of media advertising on the development of gender relations and the changing perceptions of femininity in the postmodern Chinese culture. A content analysis of Chinese printed ads will provide a brief insight into the role of media and advertising in...
9 pages (2259 words) Research Paper
New Media Culture
Indeed, social interactions and relationships have fulfilled several aims and social psychological aims of people. But in ages past, people have been more familiar with a traditional form of social relations whereby the people we come across in person become the only people we continue to relate to in our own unique social worlds. With technological advancement however, much of this trend has changed as technology has created an avenue for people to establish a social setting without really having to come to meet on a personal basis (Fiske, 1992). Sociality and communities have been digitized...
12 pages (3012 words) Essay
Print vs. Digital Media
This essay approves that the digital media with its immense advantages has overtaken the utilities of print media in this present day context. It has been viewed that in Europe, people reading newspaper is very less in comparison with the one using the internet. The digital media is more interactive and effective as compared to print media. If an example is to be taken into concern in this regard, then it can be stated that the promotional campaign of a certain product of a specific company carried with the assistance of digitalized media helps to communicate directly with the customers and...
14 pages (3514 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!