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Marketing Process Model by Robert J. Dolan - Term Paper Example

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Marketing Process Model by Robert J. Dolan

In the context of the organisations overall business practices, 75% of total products and services are exported in more than 100 nations through its 33 international offices (EADS, n.d.). The inclusion of Airbus within its business is one of the major beneficial factors for EADS in its global aircraft manufacturing process. EADS is further recognised as the major European industrial flagship which combines the major capabilities of four main market leaders of the global aircraft industry such as Airbus, Cassidian, Astrium as well as Eurocopter [1] (EADS, 2013). From the perspective of identifying the major customer base, it can be stated that the governments as well as the private sectors across the globe which incorporate aircraft facilities for military as well as commercial purposes are its key customers. The government of the UK is one of the major customer segments for EADS in terms of acquiring aircraft services in the nation for different purposes including both in the military as well as in the commercial service sectors. Moreover, it has been also observed that the overseas countries such as North America, Australia, India, Russia, China, Brazil as well as Middle East Countries, apart from the UK are also the major markets for EADS to deliver its range of innovative commercial as well as military aircrafts [2] (EADS, 2013).Airbus SAS is one of the major subsidiary companies of EADS which offers several kinds of jet-liner products, including military communication aircrafts, commercial airline aircrafts....
t manufacturing as well as aerospace commercial service industry with regard to various competitive marketing tools such as Marketing Situation Analysis, STP model as well as marketing mix. 2. Major Customers around the World In relation to the business performance of the organisation, it can be witnessed that the European roots of EADS is quite stronger. However, the aerospace and defence industry based operations of EADS is one of the major considerations for the organisation which entails a range of products and services both for the European and the global markets as well. In the context of the organisations overall business practices, 75% of total products and services are exported in more than 100 nations through its 33 international offices (EADS, n.d.). The inclusion of Airbus within its business is one of the major beneficial factors for EADS in its global aircraft manufacturing process. EADS is further recognised as the major European industrial flagship which combines the major capabilities of four main market leaders of the global aircraft industry such as Airbus, Cassidian, Astrium as well as Eurocopter [1] (EADS, 2013). From the perspective of identifying the major customer base, it can be stated that the governments as well as the private sectors across the globe which incorporate aircraft facilities for military as well as commercial purposes are its key customers. The government of the UK is one of the major customer segments for EADS in terms of acquiring aircraft services in the nation for different purposes including both in the military as well as in the commercial service sectors. Moreover, it has been also observed that the overseas countries such as North America, Australia, India, Russia, China, Brazil as well as Middle East Countries, apart ...Show more

Summary

The discussion of this paper “Marketing Process Model by Robert J. Dolan” will encompass an assessment of EADS in the global aircraft manufacturing as well as aerospace commercial service industry with regard to various competitive marketing tools such as Marketing Situation Analysis.

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