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Case Study : EADS Business Analysis using the Marketing Process Model, by Robert J. Dolan Preferred Writer ID 2042
Pages 11 (2761 words)
Case Study – EADS Business Analysis using the Marketing Process Model, by Robert J. Dolan Table of Contents 1. Introduction 4 2. Major Customers around the World 5 3. Main Products Offered 6 4. Marketing Process Model of Robert J. Dolan. 8 4. Marketing Situation Analysis – 5 C Analysis 9 4.1.
Marketing Mix: 4 Ps Marketing 17 6.1. Product 17 6.2. Price 17 6.3. Place 17 6.4. Promotion 18 7. Customer Acquisition and Customer Relationship Management 18 8. Marketing Strategies to Increase Profit 19 8.1. Profit Maximisation Strategies 19 8.2. Financial Key Figures on Accounting Profit 20 Key Figures 20 Present Structure 2008 to 2011 (Revenues per Division) 21 9. Conclusion 22 References 23 Appendix (Bibliography Sites) 28 1. Introduction The European Aeronautic Defence Space Company N.V. (EADS) is regarded as one of the major and large aerospace and defence corporations of the world. The organisation is well-known as a defence and military contractor involving manufacturing of aircrafts in various nations across the globe. The aircraft manufacturing organisation was founded in the year 2000 through a merger between Aerospatiale, DaimlerChrysler AG and Construction Aeronauticas SA (CASA) the two major and leading aerospace corporations (EADS, 2000). According to the present performance of EADS, it can be observed that the organisation executes effective business strategies which enable it to play the role of a dominant marketer in the global aerospace industry. Based on the global business performances of EADS, the report intends to analyse the business processes and the marketing strategies of EADS in the global aircraft manufacturing industry. ...
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