Topic in Instruction - Essay Example

Free

Extract of sample
Topic in Instruction

One reason why internet is a good promotional tool for Harley Davidson is that since the brand has a community with hundreds and thousands of customers, it will be able to reach out to the existing and potential customers through internet. The Harley Davidson site tries to accomplish interactions through e-community. Harley Davidson conducts events all through the country and it is through the internet that the brand members and other Harley riders get to know about the events. The range of people accessing the Harley sites is considerably high as compared to the offline stores. It is through the internet that Harley Davidson has created the community for the brand and draws consumers to its site that has features and content including information about entertainment and lifestyle (O'Guinn, Allen & Semenik, 2011, p.524). The second reason why the internet has proved to be a good promotional tool for Harley Davidson is that it can post testimonials from the customers and blogs with regards to various types of bikes Harley Davidson owns. Considering the fact that not all types of Harley Davidson bikes tend to fit the needs and requirements of every customer, posting testimonials by the customers will help the potential new customers to arrive at the best conclusion that would be in accordance with their needs and lifestyle. ...Show more

Summary

Harley Davidson Contents Why is the internet a particularly good promotional medium for Harley-Davidson? 3 What different roles could Harley-Davidson’s Website play for Harley owners, for people shopping for a motorcycle, and for people just interested in motorcycles in general?…
Author : sipesaudreanne
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Topic in Instruction"
with a personal 20% discount.
Grab the best paper

Related Essays

Topic in Instruction
The company website of cowgirl chocolate itself can process the promotional target of the company. The top management of the company only has to increase the advertising through the website. Moreover they can do social media marketing or marketing the products through search engines like Google, Yahoo or Ask.com.
3 pages (750 words) Essay
In instruction box
While the strengths of the business are the characteristics that assign it advantages over other businesses in its field, the weaknesses are those characteristics of the business that place it at a disadvantage relative to its competitors. On the other hand, the business opportunities are the elements that the business can exploit to its advantage.
5 pages (1250 words) Essay
In instruction box
The success of Nokia is attributable to the high quality of the products and services it provides. However, the company faces stiff competition from its main rivals such as Apple, Samsung, Techno, LG, and Sony Erickson. The only way for Nokia to remain competitive by introducing new innovative products in the market and relying on a marketing plan that is capable of luring customers to its products.
5 pages (1250 words) Research Proposal
In instruction box
The Nokia Lumia 1820 Smartphone will be targeted at a host of segments including students and adults who need more features than an ordinary phone offers. Nokia’s main competitors in the Indian market include Apple, Samsung, Techno, Sony Ericson, and LG, all of which produce and market mobile phones in the Indian market.
10 pages (2500 words) Research Proposal
Theories behind Pricing Strategy As Applied By Apple Company
Choosing the right price for the product sold in a market is very important. This is because it helps in conveying the price-quality signal. Normally, price signaling occurs when the prices charged for a particular product reflects the quality of the product sold (Landsburg, 2011).
4 pages (1000 words) Research Paper
In instruction box
Across the world, the Internet has revolutionized the way products are produced, marketed, and distributed. Furthermore, it has proved to be a very effective way of distributing products to consumers. It has done this by homogenizing time, making location irrelevant, and killing the effect of distance as noted by Berthon, Berthon and Pitt, (1999).
4 pages (1000 words) Essay
MARKETING OF BODY IMPLANTS
In one way or the other, all these elements must relate very well and perfectly in order for there to be a comprehensive and successful marketing process. In most cases, the process starts with the consumer or buyer, needing a particular product or service, for which a producer must make available through acts of ingenuity.
6 pages (1500 words) Essay
Global Branding
What is critical to note however, is the fact that organizations have to decide based upon the hierarchy of the different brand strategies out of which the firm has to actually choose and implement at the global level. It is also
12 pages (3000 words) Essay
Ceja vineyards: marketing to the hispanic wine consumer?
The primary role of business and marketing plans is that they act as the guide for the business by outlining what the business should do.
2 pages (500 words) Case Study
Whole Food Market, USA
Marketing Mix initially encompasses 4Ps such as product, price, place and promotion. However, Bitner and Booms in later stage commented that three additional P’s should be added to overall marketing mix. This indicated service mix like people, physical evidence and processes.
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT