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Harley Davidson Contents Why is the internet a particularly good promotional medium for Harley-Davidson? 3 What different roles could Harley-Davidson’s Website play for Harley owners, for people shopping for a motorcycle, and for people just interested in motorcycles in general?
One reason why internet is a good promotional tool for Harley Davidson is that since the brand has a community with hundreds and thousands of customers, it will be able to reach out to the existing and potential customers through internet. The Harley Davidson site tries to accomplish interactions through e-community. Harley Davidson conducts events all through the country and it is through the internet that the brand members and other Harley riders get to know about the events. The range of people accessing the Harley sites is considerably high as compared to the offline stores. It is through the internet that Harley Davidson has created the community for the brand and draws consumers to its site that has features and content including information about entertainment and lifestyle (O'Guinn, Allen & Semenik, 2011, p.524). The second reason why the internet has proved to be a good promotional tool for Harley Davidson is that it can post testimonials from the customers and blogs with regards to various types of bikes Harley Davidson owns. Considering the fact that not all types of Harley Davidson bikes tend to fit the needs and requirements of every customer, posting testimonials by the customers will help the potential new customers to arrive at the best conclusion that would be in accordance with their needs and lifestyle. ...
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