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Company Culture Report - Essay Example

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Company Culture Report

Many of Starbucks products usually depend on the centre and location of the company’s branch. Some of the company’s products like brand ice cream are offered in various groceries and stores all over the world. In my research, I used document analysis as my method of investigation. I reviewed the existing documentation of comparable Starbucks business system in my attempt to extract pieces of information that was important for my research. I used existing document to source my understanding of key functions, business culture, and general Starbuck entity attributes. Starbuck Company mainly uses various communication methods to communicate information that is either negative or positive regarding the inner working of management, finance, and interpersonal dealings. One of the key strength of Starbuck Company is its effective use of interpersonal communication. Whenever the senior managers need cooperation, they use interpersonal communication rather than mass media (Newman, Amy, Ober, and Scot, 2013, pp331). The company directly applies interpersonal communication to sell its ideas to venture capitalist. Here they directly speak their ideas and opinions to interested ventures. After the buyout, the company also uses interpersonal communication to contact its employees and get their ideas. ...
To achieve this successful communication, the company has adopted various communication strategies that have proved to be effective. One of these communication strategies is the adoption of a channel

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communication (Newman, Amy, Ober, and Scot, 2013, pp302). This type of organization communication gives opportunity to the firm’s employees to actively air out their opinions, ideas, and contributions. The organization communication does not only end to the company employees, rather Starbucks communication extends to customers and general public as well. The company always uses various available technologies, and its trained employees to communicate to its customers and the general public about its plans, products, and vision (Newman, Amy, Ober, and Scot, 2013, pp252). A lot of information is also posted in the company’s website for the customers and public to access and know get the information they are in need of about the company. Organization culture Through its culture of creating high value products and its adoption of distinct marketing strategies, Starbuck Company has established itself as one of the famous global entity. The company’s culture of allowing its employees to confront with its customers with an intention of helping them in case of any difficulties has seen it rapidly expand in various continents (Newman, Amy, Ober, and Scot, 2013, pp142). This company’s cultures always uphold values that reach every corner of this company; and reach the external communities as well. This implies that for any employees to be successful in his career at Starbuck, then he or she should have a vast knowledge of all the company’s products (Newman, Amy, Ober, and Scot, 2013, pp232). The employees should also posses good

Summary

Name: Instructor name: Subject: Starbucks is an American global public corporation which specializes in production of coffee and other beverages. The business headquarters are in Seattle, Washington, U.S. The company was founded in 1971, by Jerry…
Author : billybatz
Company Culture Report essay example
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