Marketing Across Cultures - Essay Example

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Marketing Across Cultures

Thus what is seen is just as important as what is written or what is spoken. Therefore visual or non-verbal communications about brands and products must be adapted to culture to connect with people in high context cultures. In particular, people from high context cultures are more socially oriented and prefer to have face-to-face, or interpersonal dealings in communications (Usunier & Lee, 2009). The idea is to establish some sort of a connection to consumers in high context cultures. For example, when distributing goods in places like China, Japan and India, connections can be made by appealing to local cultural symbols. Japan’s high uncertainty avoidance culture makes it the most difficult market for foreigners to penetrate. High uncertainty avoidance cultures are usually not amenable to anything new or uncertain. Thus the state and social norms typically implement rules and norms to restrict the introduction of uncertainty in terms of the introduction of anything or any phenomenon that is foreign or different. China and India are cultures that are more amenable to uncertainty than Japan is (Usunier & Lee, 2009). Many products fulfill both a functional need as well as a social need. ...
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Summary

What are the problems you are likely to encounter with the distribution of your products in: China, Japan, and India? Which country poses the biggest problem? Explain your answer. In distributing products in China, Japan in India, marketers can expect to experience difficulties in communicating with consumers as a result of language and other cultural differences…
Author : earlhyatt

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