Individual Analyzing Buyer Behavior Simulation Summary

Individual Analyzing Buyer Behavior Simulation Summary Essay example
College
Essay
Marketing
Pages 4 (1004 words)
Download 0
Arnold Stonewall has hired me as his business manager to help boost business and increase profitability because he has been in the business for over thirty years and now he has noticed change in fashion and he needs my Input. This is how I analyzed the data from statistics at hand…

Introduction

Compared to the other two services unisex salon and Day Spar which take more time although the payment is high it can be concluded that it is economical to provide barber services rather than day spar in terms of man hours spent. So this tells me I have to stick to the economical service. In the analysis of revenue and cost Day Spar makes a revenue of 111,826 per year while barbershops make the least of the three that is 15,812,Unisex make 28,849, however statistics indicate that men are not comfortable in unisex salons so it can be concluded that option of unisex salon is not viable. Information at hand indicates that Stonewall customers are traditional customers who have been coming there for a long time and because it is easier to retain a customer than to bring in a new one I keep to the traditional operations targeting the present customers while adding value to the services I offer them. I will not transform the barber shop into a Day Spar. BROOKLYN DEMOGRAPHICS Statistics indicate that males aged 0-34 years old in Brooklyn constitute 56 percent of the population. Statistics further indicate that the older the customers get the less they need stonewall services so I need to work targeting the younger population. While analyzing income data from households it can see that households making more than $100,000 are only 65,936 the least of all categories. ...
Download paper
Not exactly what you need?

Related papers

Buyer Behavior Proposal
11 Part A: Buyer Behaviour Analysis Abstract The purpose of this study was to examine the purchase motives of game console consumers. Motives to buy were grounded on the various motivation theories such as the Maslow Hierarchy of Needs, McGuire’s Psychological Motives, Endowed Progress Effect, Expectancy Theory and Drive Theory. The result of the research study revealed that most men students…
Buyer behaviour
One of the main reasons of this report is to study how this advertisement campaign slogan has helped in boosting the organization’s sales and whether it has been effective (John, March 21, 2002). To do this one will have to identify who the slogan is aimed at, what products are offered by the organization, when the product is in use, the positioning of the advert and lastly why the slogan is so…
Consumer Buyer Behaviour and Organisational Buyer Behaviour
The consumers are observed to usually undergo a psychological course of action while making purchase of products. This particular course of action is frequently regarded as “consumer buying process”. The buying process of the consumers entails few different stages while arriving at a final purchase decision. The ‘consumer buying behaviour’ is explained to be the buying of the products for…
buyer behaviour
The brand was also listed as the #1 company in the world by Forbes.com in June 2012. The rankings were based upon aspects such as people’s willingness to buy, recommend, work for, and invest in a company which is 60% driven by the perceptions of the company and only 40% by the perceptions of their products. The Target Audience/Market Segment: The ad, in this context, is designed for the market…
Buyer Behaviour
Buyer Behaviour Name Professor Class Date University 1. Fisbein Analysis of Online downloadable film services a. Based on the research rating information given above construct an Attitude toward the Object (Fishbein) analysis for each of the movie download services. Please note that a good answer to this question should contain a discussion about the Extended Fishbein model and also a critique of…
Simulation
Advertising remains a key tool of reaching the consumers in all segments. Research indicates that most of the consumers responded well to advertisements in most of the segments except for the corporate segments. Overall, the company should put more focus on creating products and advertisements aimed at the normal and lower end segment of the market. Competition Competition is extremely fierce in…
Buyer Behaviour : Summative Assignment
In relation to this particular ad campaign, the study will specifically highlight the target consumers, services offered, the location of the campaign, the timing of the launch and various other factors. Aims and Approaches of the Campaign Whenever an ad campaign is launched by a company, it marks certain factors related to marketing expansion. This factor also provides new opportunities for the…