Brand analysis - Essay Example

Free

Extract of sample
Brand analysis

Outsourcing like competitors to reduce cost. Customized solution of tool kit on customer requirement. Introducing other travel solutions such as travel gears etc. Developing strategic alliance with airlines that allow taking up LT tool kit on commercial airlines. Cheaper versions from competitors can take up market even with quality compromised (Knox). Competitor may take up market with facilitating their tools with other home and personal solutions; e.g. pocket knife tool kit with outdoor gear (Hoovers (a); Hoovers (b)). CLIENT, COMPETITOR, MARKET AND AUDIENCE ANALYSIS Leatherman Tool Group, being an Oregon company, is the only provider of tool kit of more than 30 products in a dozen of ways. Range of tools from Leatherman Tool Group provides solution for the expected and unexpected needs for younger, as well as luxury market. LT has 29 years of experience and expertise in the business of developing combination of tools facilitating its customers with wide range of solution for action sports, do-it-yourself, emergency, outdoor, tactical trades, as well as travel friendly. The combination of wide solution with quality makes it superior choice over competitors (Leatherman). COMPETITORS Victorinox Swiss Army, Inc, commonly known as Swiss Army Brands, is the only provider of iconic Victorinox Swiss Army Knife. ...Show more

Summary

BRAND ANALYSIS SWOT STRENGTHS WEAKNESSES Each tool has 25-year guarantee Only manufacturer in the US of foldable, all in one multi tools. Cheap labor available from Portland Toyota Production System implementation Only provider of tool solution as compare to competitors…
Author : pbreitenberg
Brand analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Brand analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Brand Analysis
Brand image is what a selling firm should build, develop and commit to reduce the gap between its perceived and intended outlook among the consumers for their brand to be a success. This paper will analyse Nike, which is a sports brand franchise belonging to the Nike Company of America, in terms of the brand promise, personality, values, attributes, and visual identity.
4 pages (1000 words) Essay
Brand analysis
The pocket tools produced by the company have a dozen ways in which to fold while boasting a rich number of products in the market, averaging to thirty products. A majority of the stainless-steel tools produced by Leatherman are a combination of blades, pliers, files, pruners, screwdrivers with some sets having cork screws.
3 pages (750 words) Essay
Brand Analysis
Let us take the example of Starbucks and analyze the various aspects of the brand in terms of brand promise, personality, values, attributes and identity. Before Starbucks emerged on the market of coffee shops a cup of coffee meant a cup of steaming black brew (Burks, 2009, p.01).
4 pages (1000 words) Essay
Brand analysis report BONDS
The Chesty Bond image and related comic strips have often been associated with the brand and reflect the brand personality traits of masculinity, reliability and comfort. This brand is iconic in that it has originated in, produced and marketed to Australia.
12 pages (3000 words) Essay
Brand Strategy and Analysis
This involves data research and customer segmentation which helps to create a brand strategy by deriving a critical understanding of the customers’ preferences, behavior, and needs (Alameda County SBDC, 2013). For instance, companies can carry out frequent brand audits and perform multi-dimensional analysis to enable the company understand the customers’ use of the brand and their resultant experience.
4 pages (1000 words) Essay
Victor & Rolf brand analysis
All of these brands are ruling over the fashion industry through their eye catching clothing for both men and women and involving in many other product lines also. Victor & Rolf is one of the leading brands of the fashion industry. Viktor & Rolf is a company, headquartered in Netherland and well operating in Fashion industry.
10 pages (2500 words) Essay
Toyota Brand Analysis
This concept is referred to as brand equity. 2. Elaboration - make the brand easy to remember and develop repeat usage. There should be accessible brand attitude, that is, the consumer should easily remember his or her positive evaluation of the brand. 3.
4 pages (1000 words) Essay
Piaget's Brand and Competitive Analysis
All of these combined result in a unique fashion product which is marketed under the brand name "Piaget". (Piaget Official Website, 2009) 1960: The brand introduced the first ever 12p Caliber movement, which took their name in the Guinness book of world records This made Piaget, the undisputed leader in the watch making industry.
10 pages (2500 words) Essay
Brand Analysis
Before Starbucks, a cup of coffee meant a cup of steaming black brew (Burks, 2009, p.01). After a few years, Starbucks completely redefined the American coffee shops. High
4 pages (1000 words) Essay
Brand analysis
Advil is the number one pain reliever recommended for athletes in relieving muscle and body pains, such as back pains incurred due to awkward postures of
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT