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BRAND ANALYSIS SWOT STRENGTHS WEAKNESSES Each tool has 25-year guarantee Only manufacturer in the US of foldable, all in one multi tools. Cheap labor available from Portland Toyota Production System implementation Only provider of tool solution as compare to competitors.
Outsourcing like competitors to reduce cost. Customized solution of tool kit on customer requirement. Introducing other travel solutions such as travel gears etc. Developing strategic alliance with airlines that allow taking up LT tool kit on commercial airlines. Cheaper versions from competitors can take up market even with quality compromised (Knox). Competitor may take up market with facilitating their tools with other home and personal solutions; e.g. pocket knife tool kit with outdoor gear (Hoovers (a); Hoovers (b)). CLIENT, COMPETITOR, MARKET AND AUDIENCE ANALYSIS Leatherman Tool Group, being an Oregon company, is the only provider of tool kit of more than 30 products in a dozen of ways. Range of tools from Leatherman Tool Group provides solution for the expected and unexpected needs for younger, as well as luxury market. LT has 29 years of experience and expertise in the business of developing combination of tools facilitating its customers with wide range of solution for action sports, do-it-yourself, emergency, outdoor, tactical trades, as well as travel friendly. The combination of wide solution with quality makes it superior choice over competitors (Leatherman). COMPETITORS Victorinox Swiss Army, Inc, commonly known as Swiss Army Brands, is the only provider of iconic Victorinox Swiss Army Knife. ...
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