StudentShare solutions
Triangle menu

Brand analysis - Essay Example

Nobody downloaded yet
One of the major advantages of Leatherman’s products is the 25-year guarantee (Hoovers). The Argentum, a tool designed by an Argentine silversmith called Adrian Pallarols is manufactured by the company specifically to attract the luxurious community while the younger generation is targeted via the manufacturing of the compact Juice tool. The Company has its principal strength in the duration of the guarantee offered for its products (25 years). Not many organizations offer such a warranty thus making its products the best. The organization provides its customers with sufficient support or back up and awareness of the products they sale hence keeping the customers coming back for more products. The organization has a dedicated staff that adds up to its minimized price offers for their products. In addition, all parts of the tools made by the company are replaceable (SHOT). In respect to the Company’s weaknesses, it manufactures customized tools (SHOT). These tools demand increased payment as compared to normal products hence their low production due to inability to stabilize/moderate the prices of the same. The large range of tools produced by the company accompanied by a list of styles in which to fold pocket tools and the long warranty offered by the company provides the organization with a huge opportunity of capturing or reaching a larger market (Davis). Furthermore, Davis believes that the use of websites for presentation of company products presents an opportunity to expand their market share due to the augmenting use of the internet. Manufacturing of the compact Juice tool for the younger generation as well as the Argentum for the rich/luxury creates room for increased sales thus more profit. Leatherman Tool Group, Inc. is not the only company in the industry; hence, stiff competition from companies like Victorinox Swiss Army, Inc poses a huge threat to the company. Another threat is infringement especially incases of retaliatory damages involving the use of these products (Davis). One of the competitors is Victorinox Swiss Army, Inc. Just until 2007, the company was called Swiss Army Brands boasting a monopoly in the marketing of the Victorinox Swiss Army knife in the Caribbean, USA and Canada (Hoovers). In addition, the company distributes Victorinox wear for men, consumer and professional Victorinox Cutlery, Swiss Air Force watches as well as products of Swiss Army Brand like writing materials, watches and sunglasses. The company runs a flagship retail store in SoHo district of New York City as well as distributing these products in retail and wholesale prices. The other is Wenger North America or simply Wenger N.A. distributes Swiss Army knives, footwear, watches, luggage, business accoutrements, and outdoor gear to the US and the Caribbean. Hoovers affirms that the Swiss Army knives distributed by Wenger N.A. are not associated in any way with Victorinox Swiss Army knives. The company provides these products on their website but at a discounted rate as well as providing customers with videos and manuals as guidelines to the use of their products. Most of these products are sold in chains and a host of specialty sports retailers (Hoovers). Buck Knives Inc. as the third largest competitor boasts skills that comprise four generations in the knife-making business. The company manufactures hunting, pocket and ...Show more


Name Professor Module Date Brand Analysis: Leatherman Tools Leatherman Tool Group, Inc. was co-founded by Steve Berliner and Tim Leatherman in 1983 with an aim of producing pocket survival tools (Hoovers). Today, Hoovers reports that most of the tools produced by Leatherman can squeeze or put a squeeze on a host of items in a little over than ten disparate ways…
Author : danielle32
Brand analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Brand analysis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Brand Analysis
Brand image is what a selling firm should build, develop and commit to reduce the gap between its perceived and intended outlook among the consumers for their brand to be a success. This paper will analyse Nike, which is a sports brand franchise belonging to the Nike Company of America, in terms of the brand promise, personality, values, attributes, and visual identity.
4 pages (1000 words) Essay
Brand analysis
Competitor selling for 20 bucks whereas LT sells for $100. Labor intensive manufacturing Only tools solution whereas competitors provide solution to other personal and home requirements. Set designed tool kit does not facilitate customized solution kit. OPPORTUNITIES THREATS Robotic manufacturing to cut cost.
3 pages (750 words) Essay
Brand Analysis
Let us take the example of Starbucks and analyze the various aspects of the brand in terms of brand promise, personality, values, attributes and identity. Before Starbucks emerged on the market of coffee shops a cup of coffee meant a cup of steaming black brew (Burks, 2009, p.01).
4 pages (1000 words) Essay
Brand analysis report BONDS
The Chesty Bond image and related comic strips have often been associated with the brand and reflect the brand personality traits of masculinity, reliability and comfort. This brand is iconic in that it has originated in, produced and marketed to Australia.
12 pages (3000 words) Essay
Brand Strategy and Analysis
This involves data research and customer segmentation which helps to create a brand strategy by deriving a critical understanding of the customers’ preferences, behavior, and needs (Alameda County SBDC, 2013). For instance, companies can carry out frequent brand audits and perform multi-dimensional analysis to enable the company understand the customers’ use of the brand and their resultant experience.
4 pages (1000 words) Essay
Victor & Rolf brand analysis
All of these brands are ruling over the fashion industry through their eye catching clothing for both men and women and involving in many other product lines also. Victor & Rolf is one of the leading brands of the fashion industry. Viktor & Rolf is a company, headquartered in Netherland and well operating in Fashion industry.
10 pages (2500 words) Essay
Toyota Brand Analysis
This concept is referred to as brand equity. 2. Elaboration - make the brand easy to remember and develop repeat usage. There should be accessible brand attitude, that is, the consumer should easily remember his or her positive evaluation of the brand. 3.
4 pages (1000 words) Essay
Piaget's Brand and Competitive Analysis
All of these combined result in a unique fashion product which is marketed under the brand name "Piaget". (Piaget Official Website, 2009) 1960: The brand introduced the first ever 12p Caliber movement, which took their name in the Guinness book of world records This made Piaget, the undisputed leader in the watch making industry.
10 pages (2500 words) Essay
Brand Analysis
Before Starbucks, a cup of coffee meant a cup of steaming black brew (Burks, 2009, p.01). After a few years, Starbucks completely redefined the American coffee shops. High
4 pages (1000 words) Essay
Brand analysis
Advil is the number one pain reliever recommended for athletes in relieving muscle and body pains, such as back pains incurred due to awkward postures of
6 pages (1500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Brand analysis for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us