brand analysis

brand analysis Essay example
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Name Professor Module Date Brand Analysis: Leatherman Tools Leatherman Tool Group, Inc. was co-founded by Steve Berliner and Tim Leatherman in 1983 with an aim of producing pocket survival tools (Hoovers). Today, Hoovers reports that most of the tools produced by Leatherman can squeeze or put a squeeze on a host of items in a little over than ten disparate ways.


One of the major advantages of Leatherman’s products is the 25-year guarantee (Hoovers). The Argentum, a tool designed by an Argentine silversmith called Adrian Pallarols is manufactured by the company specifically to attract the luxurious community while the younger generation is targeted via the manufacturing of the compact Juice tool. The Company has its principal strength in the duration of the guarantee offered for its products (25 years). Not many organizations offer such a warranty thus making its products the best. The organization provides its customers with sufficient support or back up and awareness of the products they sale hence keeping the customers coming back for more products. The organization has a dedicated staff that adds up to its minimized price offers for their products. In addition, all parts of the tools made by the company are replaceable (SHOT). In respect to the Company’s weaknesses, it manufactures customized tools (SHOT). These tools demand increased payment as compared to normal products hence their low production due to inability to stabilize/moderate the prices of the same. ...
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