Marketing of Service - Essay Example

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Marketing of Service

In the food industry, customer satisfaction and loyalty are largely influenced by the frontline service providers. Therefore, the employees who come into first contact with customers in the Tony Roma hotel have been empowered with skills to handle multiple clients. The company has invested in professional recruiting and selection programs1. These investments are essential to the provision of world-class services at to the customers at the frontline. The company is intentional about providing quality services to both internal and external customers2. Tony Roma hotel is keen on conducting research with an aim to reinforce the brand image and facilitate marketing. The selection procedure of the frontline employees entails checking the emotional intelligence of the workers. Data mining has been an effective method of ensuring high class services are offered by the frontline employees3. Frontline services have to be scripted if professionalism is to be enforced. Studies show that the most effective organizations have structures of picking employees and a culture of excellence4. This includes the frontline services. Tony Roma has been careful to manage customer expectations. ...Show more

Summary

Marketing of Service Name : Institution : In the modern evolving workplace, the frontline employees play a critical role in organizational, service delivery. Frontline employees need to feel good about their positions and capabilities. Frontline employees are can be said to be employees that develop products to the required organizational specifications, communicate directly to customers, and are viewed as the face of the company…
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