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Company Introduction, Market Segmentation, and Product Positioning - Assignment Example

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Author : cronajake

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Marketing Plan “UW” Clothing Company – Marketing Plan Company Background UW is a clothing brand which is aimed at catering clothing demands of kids in the UK. The company has been in business since past five years and has opened up its retail outlets in London and Birmingham…

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Company Introduction, Market Segmentation, and Product Positioning

Additionally, recent financial crisis has also affected company’s revenue trends and has raised concern in management to focus on foreign markets and explore regions which have potential demand for its products. The management of the company is now planning to target a foreign market for its products, where the company can expand its products’ line and generate more revenues. In this regard, the management of the company believe that UAE is the most appropriate target foreign market while considering the nature of company’s business. Mission Statement UW’s mission statement is to “become a favorite clothing brand of kids both in UK and internationally”. Target Foreign Market for Company’s Product The company has planned to target kids clothing market in the United Arab Emirates (UAE). The rationale for doing so is that there has been a phenomenal increase recorded in the demand and consumption of kids clothing. Moreover, kids clothing brands which have already entered UAE’s market have earned their place in the market. ...
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