StudentShare solutions
Triangle menu

Company Introduction, Market Segmentation, and Product Positioning - Assignment Example

Not dowloaded yet

Extract of sample
Company Introduction, Market Segmentation, and Product Positioning

Additionally, recent financial crisis has also affected company’s revenue trends and has raised concern in management to focus on foreign markets and explore regions which have potential demand for its products. The management of the company is now planning to target a foreign market for its products, where the company can expand its products’ line and generate more revenues. In this regard, the management of the company believe that UAE is the most appropriate target foreign market while considering the nature of company’s business. Mission Statement UW’s mission statement is to “become a favorite clothing brand of kids both in UK and internationally”. Target Foreign Market for Company’s Product The company has planned to target kids clothing market in the United Arab Emirates (UAE). The rationale for doing so is that there has been a phenomenal increase recorded in the demand and consumption of kids clothing. Moreover, kids clothing brands which have already entered UAE’s market have earned their place in the market. ...
Following are the key factors favoring UAE as a target market for UW’s brand: Kids clothing brands market has experienced a growth of 16 % in the United Arab Emirates during the year 2010 (Jones, 2012). According to Liwa Trading, kids clothing brands, who are popular in other parts of the world, are expressing their wish to enter UAE’s market (Jones, 2012). Kids in the UAE have an increasing concern of what they wear and have developed a fashion sense (Jones, 2012). In 2011, there were about $ 1 billion spent by people living in the UAE on children clothing and footwear brands, thus implying how strong demand and consumption is for kids clothing products (Jones, 2012). There is a wide range of prices of clothing available in the UAE’s store, i.e. prices of clothing products are ranged between Dh 250 and Dh 2,500, and as a result UW can set its target price for products relatively easily (Jones, 2012). Potential Audience for a Marketing Plan The potential audiences of a marketing plan can be both internal and external stakeholders of a business. These stakeholders include management, departmental staff, investors, regulatory authorities, analysts, customers and others. The needs of this wide audience for a marketing plan may vary from person to person. It is actually the perceptions they have which in turn shape their needs. People listen what they want to listen, and the same goes for marketing plan. Information contained in a marketing plan may be of high value and interest for management, but at the same time it may be regarded as useless or even unworthy to be looked at by others. Therefore, a perfect marketing plan caters the ...Show more

Summary

Marketing Plan “UW” Clothing Company – Marketing Plan Company Background UW is a clothing brand which is aimed at catering clothing demands of kids in the UK. The company has been in business since past five years and has opened up its retail outlets in London and Birmingham…
Author : cronajake
Company Introduction, Market Segmentation, and Product Positioning essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Company Introduction, Market Segmentation, and Product Positioning"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing strategy for Blackmore product in Vietnam market
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.
12 pages (3000 words) Assignment
Thomson company
The company was founded in the year 1965. Thomson has been providing luxury holidays to its vast consumer base with the help of more than 17000 employees worldwide. The company provides several holiday packages to its customers depending on their preference and interest.
10 pages (2500 words) Assignment
Nokia Company Product Marketing Plan
The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.
24 pages (6000 words) Assignment
Analysing the organisational approach to segmentation,targeting and positioning
Furthermore, in the highly dynamic business environment, marketing strategy is considered to be a crucial determinant for attaining competitive advantage and for gaining profitability with the aim of surviving at the marketplace.
9 pages (2250 words) Assignment
Segmentation, Targeting, Positioning
The company needs to apply various marketing strategies in order to remain competitive in the market. In any business, marketing is a significant component in the contribution of an organization success. Distribution and production of a company’s product depends greatly on marketing (Thompson 1998, p.536).
6 pages (1500 words) Assignment
Choose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should b
There are many reasons why certain product or service becomes obsolete. By obsolete, it means that customers are not anymore interested in buying the product/service. One possible reason would be because some features are so outdated that previous buyers do not want to get the same product again.
5 pages (1250 words) Assignment
Segmentation, Targeting & Positioning
Therefore, it needs to be given optimum priority while planning for the marketing strategies. Furthermore, positioning is an art and a science that provide key to win the customers’ loyalty and retain their confidence. Usually, products are positioned based on the needs and the wants they often fulfill, or on the benefits they provide to the respective customers.
3 pages (750 words) Assignment
Situational Analysis of the UK market for Clarks Shoes company
and J International Ltd. popularly known as Clarks Company is an international shoe company based in Britain with the company registering significant sales in shoes as at 2010. Clarks has also grown in terms of product innovation to establish new generation active footwear from the old manufacture of professional boots.
7 pages (1750 words) Assignment
Marketing - Segmentation strategy
This would help the marketers to plan in such a way that they are able to capitalise on the strengths of the company both internally and externally. Similarly, consumer decision is core in the case of mass marketed product like fertilisers particularly for creating the right kind of segmentation strategy.
8 pages (2000 words) Assignment
Coca-Cola Company Assignment
The paper analyses the situation to uncover key considerations and then further establishes corporate and marketing objective and suggests a plan for achieving goals. 2) The Coca-Cola Company 2009 Second Quarter and Year-to-Date Results (2009)Retrieved 7 December,2009 31
27 pages (6750 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation