Therefore, marketers need to have different marketing strategies for each and every market where it is being sold and marketed. This is the reason why Denon sells its surround sound receivers with different model numbers, features (silver, black, gold tone) as well as warranties in order to cater to the unique needs of these markets. In order to combat the problem of different needs of the markets, a lot of marketers make a specific marketing plan for a particular product and then they adjust this plan depending on the market where it is being sold in order to fulfill the needs of the customers of this market. For example, many organizations sell their products in hundreds of markets all over the world. It is impossible to make specific marketing plans and strategies for each and every market. Therefore, these marketers make a common international marketing plan and then, they make adjustments to these plans and strategies according to the specific and unique needs of the market. 2. What are the problems you are likely to encounter with the distribution of your products in: China, Japan, and India? Which country poses the biggest problem? Explain your answer. With rapid globalization, companies are now selling their products in different countries worldwide. All of these countries have different markets with unique needs and characteristics. ...
Due to the communication, transport as well as regional difficulties, companies need to hire, train as well as constantly keep in contact with these agents (Selling and Distributing in China without a Legal Presence, n.p.). As far as Japan is concerned, one of the major problems is the difficulty of penetrating its cultural barriers and complex bureaucratic relationships and structures. The multi-layered distribution network in India is the biggest problems faced by marketers all over the world. It is difficult for marketers to reach a large number of customers and develop a high market share. Therefore, India is said to be the country which poses the most difficult problem for marketers as it is twice as hard to distribute products in India as it is else where. 3. Many products fulfill both a functional need as well as a social need. When deciding how much to adapt an existing product for a new foreign market, which type of need should a marketer focus on? Explain your answer. When entering a new foreign market, marketers should focus more on functional needs rather than on social needs. This is because the main reason for entering a market is to fulfill the functional needs of the customers. Functional needs are those needs which are fulfilled by the various functions of the product. After the fulfillment of the functional needs, the consumer gets socially attached with the product or service and that is when the marketer should start emphasizing on social needs. Therefore, during the initial stage the marketer should place more emphasis and focus on the functional needs. After that product’s functional needs turn into social needs, the marketer should switch his focus on it. Marketers need to determine the stage of the product lifecycle and
Name: Subject: Course: Date: Winter 2013 Final exam 1. Denon, a manufacturer of semi-professional audio components sells the same basic version of their surround sound receivers using different model numbers and finishes (silver, black, gold tone) depending on the market in which it is intended to sell…
It then moves on to consider the impact of culture on different aspects of marketing, including marketing strategy and the marketing mix (product, price, place and promotion). Finally, a summary of the findings is provided as a conclusion. Definition of Terms It is important to understand the different meanings ascribed to terms, to provide a common framework for the discussion.
mation 13 2.1.4 Learning Activities 13 2.2 Usefulness of Training for Expatriates 13 2.2.1 Cultural Awareness 14 2.2.2 Resolution of Ethical Dilemmas 14 2.2.3 Communication and Negotiation 14 2.2.4 Conflict Resolution 15 2.3 Requirements for Working in Multi-Cultural Teams and Developing Intercultural 15 Relationships 15 2.3.1 International Knowledge 15 2.3.2 A drive of Communicating 16 2.3.3 Sociability 16 2.3.4 Cultural Flexibility 16 2.3.5 Cosmopolitan Orientation 17 2.3.6 Collaborative Style of Negotiating 17 2.4 Learning Outcomes of the Tutorials and Discussion in Class 17 2.5 Ways to Increase Multi-Cultural Awareness and Decrease Impact of Stereotyping 19 References 20 1.0 Part 1 1.1 Ex
Nevertheless, even in instances where the organisations have developed initiatives to cultivate cultural awareness, productive application of employees and diversity management, it is often discerned that essential information remains absent among personnel concerning the precise description of diversity; alongside fundamental differences of particular cultural and ethnic groups and most vital for management executives, a paradigm and context for identifying the function of individual self-identity in human development, behaviour, and apparently in the workplace.
Marketing Objectives for the Project 3 III.Initial Research: 4 IV.Target Market Segments 5 a)Identification: 5 b)Reasons for Selection: 5 V.Promotion and Marketing Strategies: 5 VI.Promotional Tools: 6 Recommendations: 7 References 9 Introduction: McDonalds has been known for the intensive marketing and excellent strategies that the company adopts across all of its locations around the world.
The author of the case study mentions how the store of Ikea Shanghai looks very similar to the stores that this company has in other countries and cultures. It is not until one pays close attention to detail, that one can realize the true differences there are in the Ikea store in China and in other countries.
For example, although Mandarin is the national language of China, there at least more than one hundred other languages as a result of the large number of ethnic groups in China. Non-verbal communications are also important and can present difficulties in high-context cultures such as China, Japan and India.
They also limit the warranties depending on where the product is marketed. Why does Denon do this? What else could they do to combat this problem? Denon sells the same version of their surround sound receivers using different model numbers and finishes (silver, black, gold tone) to suit the peculiarity of preference of the market it intends to sell.
Hofstede (1991) defines cross-cultural marketing as strategic practice of marketing between consumers who have a different culture that differ with that of the marketer, at least by one of major cultural issues, for example religion, language, education, living style and social values and norms.
Here this report aims at developing a plan for the company to introduce a new product into the well established markets of Canada. The report will provide a detailed marketing plan for the introduction of the new product into the markets. Before moving into the
This means that as one moves from marketing in one culture, to marketing in a different culture, one changes the marketing mix to adjust to the differences in the culture. With this manipulation of elements,
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