One firm that has successfully integrated into the Lowes paradigm is Green Fiber. I.-Introduction Lowe’s Home Improvement Warehouse is an American-based chain of retail home improvement and appliance stores. The Mooresville, North Carolina-based chain has grown from a tiny hardware store into the world’s second largest home improvement retailer.(Fortune, 2008) Lowe’s is ranked 48 in the 2008 Fortune 500 Largest Corporations in America. (Fortune, 2008) The company has grown nationwide and today, its stores offer around 40,000 products in stock and even more products are available through their Special Order Service.(Lowes, 2013) One of the most unique branding success stories within the Lowes family is Green Fiber. Green Fiber has developed the capacity to turn what has previously been an environmental "problem" into a major commodity in the building products industry. Green Fiber's natural fiber insulation offers a substantial environmental benefit: made from 85 percent recycled paper fiber, Green Fiber insulation products divert millions of tons of paper from landfill each year.(Green Fiber, 2013) As a natural fiber blow-in insulation made with no harmful chemicals, Green Fiber insulation products provide a safe option for builders and DIY home owners that wish to improve the efficiency of their home insulation without introducing chemically treated materials.(Green Fiber, 2013) Product Description: Green Fiber Cellulose Insulation provides a smart environmentally-friendly choice for home upgrades and new construction. Cellulose insulation is a cost effective alternative to conventional fiberglass insulation. It provides a green, efficient, non-toxic, affordable thermal solution that increases any homes efficiency and thermal qualities. Blow In Natural Fiber Insulation acts as a thermal blanket in the attic space of a home by increasing the insulation R-values and making homes more energy efficient.(Green Fiber, 2013) II. Current Product Analysis: Green Fiber Insulation is currently the only cellulose based insulation material offered by Lowes Home Improvement Warehouses.(Lowes, 2013) The main product competitor found on the shelves of Lowes is conventional pink fiber glass insulation that is sold in rolls and bundles. The established presentation of the product is adequate but not dazzling. The simple fact is that Green Fiber Insulation is treated just like its Fiber Glass insulation competitors. In Lowes Home Improvement Stores it is sold as a bulk basic material with limited product information beyond R-Value properties and quick installation guides. The Product Life Cycle of Green Fiber Insulation is at an intersection point. Since the product’s introduction in 2000 cellulose insulation product sales have grown by over 57%. (Green Fiber, 2013) Cost of Green Fiber Insulation is declining on a per unit basis because of increased sales. As profitability for Green Fiber has increased direct competitors (cellulose insulation manufacturers) and indirect competitors (fiberglass insulation manufacturer’s) have egressed into the market and are attempting to challenge Green Fibers position within the
AR-Order ID 788223 Submitted too: TITLE: A PAPER SUBMITTED by: Author’s Note Abstract: Sometimes a distinction must be made between packing and packaging. Packing a product protects the product from the manufacturer to the market place. Packaging a product not only protects the product during handling and transit it actually helps promote the product in the market place…
In terms of modern globalized world, there are many businesses, which function without any respect paid to the interests and concerns of the poor or underprivileged people. Fingerhut Company exploited the poor people and developed its advertising campaign, basing on fraudulent ads.
The fate of any business firm is decided by the pricing strategy formulated by it, according to its product’s nature and market value. Both Large and small firms equally maintain a pricing strategy in order to sustain in the business market. However for small business enterprises, pricing strategy is very significant as it decides their sustenance and profitability in the market.
Through this, customers’ expectations will be well served and thus making them get value for their money. In this case, I would prefer an upscale restaurant. An upscale restaurant is one that has fewer customers mostly from the rich class of the society/ economically capable members of the society since they have the ability to make payments promptly.
It has been said that while establishing pricing, three things can happen: firstly, to overprice the product and lose a sale that might have resulted profitable; secondly, underprice and make an unprofitable sale; and thirdly, price accordingly and make both sale and profit at the same time.
Only the freshest products make it to our kitchen- we do not believe in selling anything below our premium standards. Question 2 Organizations usually have a choice between cost-centric, demand-centric and competition oriented pricing strategy (Levy & Weitz, 2012).
Every organization should have own strategic goals for pricing the products - like prices will never be quoted in such a way that the revenues from the product will be less than 10% above the break even pertaining to the business of that product OR under any circumstances no product shall be allowed to incur losses to the extent that the overall revenues of all products put together will be less than 20% above the break even, etc.
Given current economic conditions, companies are under increasing pressure to sustain profitable operations. Traditional approaches to improving profitability managing costs are necessary, but are increasingly limited. An alternative approach is to address revenue growth as an additional lever to improving profitability.
The new marketing plan involves a concerted effort for the marketing of the new line of personal computers and laptops that the company has manufactured. These will target home based customers and in the next year’s plan,
This business report is based upon Cadbury Plc, a UK based company operating in confectionery industry. Cadbury Plc is the subsidiary company of Kraft Foods, a US based company operating in the same industry. The report provides an
Sometimes a distinction must be made between packing and packaging. Packing a product protects the product from the manufacturer to the marketplace. Packaging a product not only protects the product during handling and transit it actually helps promote the product in the marketplace.
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