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Case 9 Discussion Questions - Essay Example

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Case 9 Discussion Questions

Furthermore, there was no discussion of the target audience for which the renovations would take place. As was made obvious in the case study, the club itself is losing out on a powerful and important demographic of membership. As a means of attracting this demographic, the shareholders should be intimately aware of what types of improvements to the Hunt Room, if any, would engage this otherwise disenfranchised group of potential clients. Q2) What information would you seek – where would you find this information? A very important piece of information that should be sought prior to determining whether to remodel, shutter, or leave the Hunt Room as is relates to the feelings of the current clientele. Although the room itself is not necessarily generating a large share of profits for the club, it does fill an important niche and retain a level of happy and satisfied customers; therefore, attempting to poll these individuals as to the level of change they would like to see and incorporating these inputs in with layers of what would attract newer/younger patrons could be an effective win/win situation. Furthermore, performing such a level of market research is both easy to do and costs virtually nothing. Q3) What makes restaurant concepts grow out of favor? How often should a room be reconcepted? With regards to how often a room should be reconcepted, this entirely depends on the clientele that avail themselves of the room, the level of brand image that is associated with the room, and the degree to which customers are not only loyal to the firm/organization/club, the food, or the management, but also the actual immutability of the room itself. For these reasons, providing a hard and fast rule with reference to a definite time period in which a given room should be reconcepted would be foolish to the litany of different business plans that exist which to a varying degree rely on the appeal of the unchanging nature of the setting itself as a prime selling point. Secondly, with regards to what makes restaurant concepts grow out of practice, it is the belief of this author that the style in which the current concept has been conceived has worked well to engage with and retain a certain demographic of loyal patrons. However, the fact of the matter is that tastes and customer groups change over time. In order for an entity/club to continue to retain and gain clients, it must seek to carefully and cautiously engage with new ideas without providing a clear break from the past success. Q4) Should restaurants/clubs compete with other restaurants? With regards to this particular question, the answer is both yes and no. Due to the fact that the club in question has definitely lost a large number of potential clientele as a function of their rather unaltered and stoic representation of the same ideas for many years, it is doubtless that the appeal of such an institution to the younger demographic that they so desperately hope to appeal to has been lost in the more vicious and more competitive inter-restaurant competition that exists within the main market. At the same time, it should not be up to the clubs to compete with the individual restaurant offerings that may draw clientele away due to the fact tha ...Show more


Name Date s Course Section/# Case Response Question and Answers Q1) If you were the general manager, what process would you go through to determine a new concept for the Hunt Room? The first point that none of the shareholders in the discussion discussed was any type of vision or scope for the rate of return that they would expect the new Hunt Room to generate…
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