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Essay example - Case 9 Discussion Questions
Pages 4 (1004 words)
Name Date s Course Section/# Case Response Question and Answers Q1) If you were the general manager, what process would you go through to determine a new concept for the Hunt Room? The first point that none of the shareholders in the discussion discussed was any type of vision or scope for the rate of return that they would expect the new Hunt Room to generate…
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Furthermore, there was no discussion of the target audience for which the renovations would take place. As was made obvious in the case study, the club itself is losing out on a powerful and important demographic of membership. As a means of attracting this demographic, the shareholders should be intimately aware of what types of improvements to the Hunt Room, if any, would engage this otherwise disenfranchised group of potential clients. Q2) What information would you seek – where would you find this information? A very important piece of information that should be sought prior to determining whether to remodel, shutter, or leave the Hunt Room as is relates to the feelings of the current clientele. Although the room itself is not necessarily generating a large share of profits for the club, it does fill an important niche and retain a level of happy and satisfied customers; therefore, attempting to poll these individuals as to the level of change they would like to see and incorporating these inputs in with layers of what would attract newer/younger patrons could be an effective win/win situation. ...
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