Consumer Behaviour and Research - Essay Example

Only on StudentShare

Extract of sample
Consumer Behaviour and Research

The researcher of this essay aims to analyze the consumer behavior, that usually depicts the processes by which individuals or groups of people secure, utilize and dispose products or services, in a bid to satisfy their needs. Today, there are various theories that have been put across to explain the consumer behavior. Notably, theories of consumer behavior have been widely developed since 1800 to present day, with subsequent theories improving and expanding the previous ones. The development in the theories of buyer behavior took an upward trend starting 1950, with many researchers keenly engaging in the evaluation of the factors that influences the consumption behavior in individuals. The consumer behavior theories that have been subsequently developed include: Herbert Simon's satisficing life theory, the Theory of Buyer Behavior, Theory of Reasoned Action, The Theory of Planned Behavior. These theories were analyzed in details in this essay. The researcher also described the online buying, that has become a norm for many people, owing to the recent technological developments that allow individuals to purchase products and have them delivered, in the comfort of the houses. While traditionally people used to visit stores and premises to inspect the products on sale, they are currently viewing the products online, while assessing their features and usability from the seller’s website, so that straight-to-the-point description of the products are needed for the implementation of the successful strategy. ...Show more

Summary

This essay discusses several questions, that are aimed to analyze the consumer behavior in the modern business field. The researcher also analyzes the Theory of Buyer Behavior, Theory of Reasoned Action, The Theory of Planned Behavior as well as online purchases. …
Author : maxiesporer
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Behaviour and Research"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product
The adoption process is defined as the mental process through which a potential consumer of a product goes through from the first instance of learning about the product to when he/she makes the final decision of purchasing the product (Wright & Vanhuele, 2008, pp.2-67).
9 pages (2250 words) Article
Consumer Behaviour LOral Male Grooming Range
This paper illustrates that conditioning and grooming of consumers mind can be done only through effective marketing strategies. L’Oréal implemented a few strategies while planning their marketing campaign for men grooming range. In the essay that follows we are going to cover significant factors impacting consume behaviour and his buying decision.
13 pages (3250 words) Assignment
Consumer Behaviour
These characteristics are categorized according to their intrinsic and extrinsic relationship to personality. Factors that are more intrinsic to individuals’ personalities are their activities, interests and opinions towards mobile phones, these characteristics determine lifestyle of people by relating the AIO variables directly with their consumption habits.
8 pages (2000 words) Essay
Consumer Behaviour
Success, in fact survival of the business is dependent on business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010). Acknowledgement of the importance of this fact has given birth and rise to domain of study of consumer behaviour.
12 pages (3000 words) Essay
Research company tries to show that you can only understand consumer behaviour by living with their behaviour
7 2.3 The scope for expanding this type of research as a means of learning more about buyer behaviour. 9 3. Conclusion 10 References 1. Introduction The identification of the key aspects of consumer behaviour has been, traditionally, a critical priority for marketers worldwide.
10 pages (2500 words) Essay
CONSUMER BEHAVIOUR
The marketer uses different marketing strategies in order to win the hearts of consumers For a company to sustain, participate and thrive, it is essential that the marketer sees these needs and wants, and supply products and services more successfully as compared to the other competitors.
9 pages (2250 words) Essay
Consumer Behaviour
Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute in lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009; Lamy, 2001).
7 pages (1750 words) Essay
Marketing Concept and recommendation
Their marketing skills and target market has earned them more enemies than friends meaning that the sales will go down. They segregate on the persons that purchase their products. In fact, many consumers are growing uneasy purchasing in these stores and would prefer
3 pages (750 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT